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Making Money Online with Lisa Johnson

146 How Awards Can Raise Your Profile with Sophie Milliken

Making Money Online with Lisa Johnson

Lisa Johnson

Business, Entrepreneurship, Marketing

5.0567 Ratings

🗓️ 20 March 2024

⏱️ 29 minutes

🧾️ Download transcript

Summary

This week, we're talking about business awards. It's something I've been skeptical about in the past, but I've learned there are some really great business awards out there that have integrity behind them - and getting involved with award programmes (and maybe even winning an award!) can be an advantage as you grow your business.

And Sophie Milliken, this week's guest expert, is here to tell us all about how to use awards to leverage your business, and how to do it without being ripped off.

As the founder and CEO of Moja Group, Sophie helps businesses to raise their profile online, going beyond the usual realm of PR and uses awards to help you build your visibility as part of a wider marketing strategy.

 

What You'll Learn In This Episode:

 

- Sophie shares how business awards can be used by entrepreneurs to build their personal profiles, and how you can leverage an award win or shortlisting to elevate your business.

 

- What to look out for when considering whether to apply to an award, making sure you apply to the right kind of awards programmes that have integrity, so you can use it to get known as an authority and build your visibility.

 

- How there's more to award programmes than just winning the award or getting marketing and exposure out of the experience.


Resources: 

- Join That Strategy Club

- Connect with Sophie on LinkedIn and Instagram

- Listen to Sophie's Podcast, Beyond the Bio

- Visit the website https://thatstrategyco.com/

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

- Sign Up to the 5 Steps to Becoming an Award Winning Business Masterclass here: https://go.thatstrategyco.com/5steps 

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really takes to build a business and the simple steps to get you there.

0:12.6

I'm determined to share with you the reality of easy, simple business marketing tips to make passive income so that you can start making money online.

0:22.2

Hello and welcome to this week's podcast. I have got somebody really cool with me today that

0:28.3

I think you're going to really like and somebody that we can learn a lot from because she's

0:32.2

been in business for a long time and she's doing some big things. So I'm here with Sophie Milica

0:37.4

who works with founders and senior execs to raise their profile.

0:42.0

And how Sophie talks about it is it's like a modern PR agency and really want to explore what that means because I do think that PR has changed, especially for online businesses.

0:51.9

It's changed.

0:52.5

So welcome to the podcast, Sophie.

0:54.2

Thanks for having me. Although you're making me feel old saying that I think of

0:57.1

it's because I feel like a baby in business when I'm like, I've been in business for six years.

1:03.1

Everyone's always like, wow, you're really new. So, I mean, this isn't your first business.

1:08.7

You have Mosier, which is this modern PR agency.

1:12.2

What did you do before that?

1:14.6

Completely different.

1:15.6

So I had, similar to you, quite a corporate career.

1:20.0

So after I left uni, I joined the John Lewis Graduate Scheme, worked in all sorts of

1:25.0

different roles within John Lewis, ended up in the head office down in

1:28.5

London and ended up being responsible for graduate recruitment, so quite an interesting career

1:33.3

journey through retail. And I then left about, I don't know, over 10 years ago now, and set up

1:42.0

my first business. So the reason for that was that I'd moved back to

1:45.0

Newcastle was commuting to London, which is a bonkers commute at the best time. And I'd have,

...

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