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Making Money Online with Lisa Johnson

145 Bringing your true identity to your copy with Georgina Nestor

Making Money Online with Lisa Johnson

Lisa Johnson

Business, Entrepreneurship, Marketing

5.0567 Ratings

🗓️ 18 March 2024

⏱️ 23 minutes

🧾️ Download transcript

Summary

Georgina Nestor is a Copywriter and Business Strategist who helps brands and business owners stand out by bringing their true identity to their copy. Integrity and authenticity are values we share in business so I've wanted to get Georgina on the podcast for so long. She also believes in calling out problematic behaviour online, even when it feels scary.

We both passionately feel we're doing a disservice to our industry by not calling out bad business ethics. So, in a space where we're all trying to differentiate ourselves, Georgina is showing us how to do this without embellishment and instead leaning into who you truly are. 

What You'll Learn In This Episode 

- Imperfection resonates, so why do we shy away from sharing our flaws on social media? Georgina shares how to bring your unique self to your copywriting to be relatable and authentic. 

- Georgina's tips for writing authentic sales pages that convert and understanding why we're not writing for ourselves.

-  How to write for different buyers and why we don't all need an elaborate backstory, people also find the everyday fascinating. 

- Georgina's realisation that even as a people pleaser, you simply can't please everyone, so you may as well be yourself and speak up for what you believe in. 

Resources: 

Join That Strategy Club

- Find all of Georgina's services at www.fearlesswords.co.uk

- Visit the website https://thatstrategyco.com

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel 

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really takes to build a business and the simple steps to get you there.

0:12.6

I'm determined to share with you the reality of easy, simple business marketing tips to make passive income so that you can start making money online.

0:22.5

If you've been looking for a way to work with me, now is the time. In my membership,

0:27.1

that strategy club, we implement one big thing together every month to move your business forward.

0:32.0

Whether it's your first funnel, your strategy or sorting out your social media, we have

0:36.2

you covered. And you'll hear from me every week when I come in to tell you the behind the scenes of running a multi-seven figure business.

0:42.3

Plus, you'll be part of the most welcoming community on the internet for entrepreneurs.

0:46.4

Join now for just £35 a month with no tie-in.

0:49.8

Go to the link in the show notes to find out more.

0:52.9

Hello, and welcome to this week's podcast.

0:55.5

I feel like it's been a long time since I spoke to you, but it has only been a week.

1:00.2

Sometimes these weeks are longer than other weeks. I always get really excited to talk to you.

1:04.6

I always do this on a Monday morning when I'm just sitting there relaxing, having a Monday morning

1:10.5

chat with you

1:11.0

all. And I really like that because it gets me thinking about things for the rest of the week,

1:15.6

because I learn as much as you do when I'm interviewing different people on this podcast.

1:21.7

And there's somebody that I'm bringing on today that I've wanted to bring on for a while,

1:25.8

because in this industry, I often feel quite, not alone,

1:30.2

not in a like get a violin out way, but a bit like I'm the only one shouting about things like

1:36.7

integrity, anti-bullying and, you know, in a real way, things like integrity, not in a buzzword,

1:43.4

let's use the word integrity, but in a,

1:45.5

let's call out things that are actually problematic. Sometimes you can feel very alone doing that in

...

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