145. Why Your Marketing Knowledge NEEDS to Exceed Your Training Knowledge for Long Term Success | with Kayla Diamond
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 13 July 2020
⏱️ 52 minutes
🧾️ Download transcript
Summary
You can be the best programmer, the most knowledgeable with nutrition protocols, and be an anatomy and physiology wiz. If you don't understand your target audience's pain points and what they struggle with and communicate effectively why you are their solution, you can sound as smart as anyone out there and still get crickets. Today, Kayla Diamond, CEO of Evolve Health and Performance and past IFCA student, is here to discuss her initial struggles with this very topic and more.
Time Stamps:
(1:37) Overcoming Initial Resistance
(4:00) The Early Journey
(10:33) Relationship
(12:50) Treating Marketing Equally with Training Knowledge and Expertise
(16:54) Coaching is an Art
(22:35) Niching Down
(28:32) Building a Team
(33:40) Injuries
(41:50) Power of Visualization
(45:00) Investing in Yourself
(48:48) Where to Find Kayla
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What is up guys? Welcome back to the FlowSate of Mind podcast here with a very special guest. |
| 0:04.2 | Joining Aaron and I today is Kayla Diamond. Kayla, how are you? |
| 0:07.8 | Good guys. How are you? No, we're good. We're good. Doing good. So Kayla, |
| 0:12.3 | we know Kayla through coming through IFCA and then through some mutual friends and things, |
| 0:16.1 | but she has a Bachelor's of Science and Athlet athletic training, also in sports management. |
| 0:21.2 | She put LOL there and we'll get into why that's an LOL. |
| 0:24.9 | But she's also CSCS. |
| 0:27.0 | She works as an athletic trainer and a strength coach and has for several years. |
| 0:31.1 | And now she has her own online training business, which we'll get into helping people specifically do better in performance, |
| 0:38.9 | whether it's working through an injury or needing the nutrition that they need to really |
| 0:42.4 | fuel their performance. So yeah, we're excited and chat. Yeah, Kayla, I would like to |
| 0:46.4 | describe, for those of you who've been listening to the podcast, we've had Bryce Calvin on a lawn. |
| 0:50.1 | You know, I always look at Kayla as like the female version of Bryce. Like she is just very like loves nerding out in terms of programming, |
| 0:55.4 | performance, |
| 0:55.8 | output like structure and periodization. |
| 0:58.0 | So she's a wealth of knowledge in that area. |
| 0:59.4 | And we're also going to pick her brain on business a little bit. |
| 1:01.2 | So yeah, |
| 1:01.9 | let's dive in. |
| 1:03.1 | Yeah. |
| 1:03.6 | So let's actually start about talking about how this kind of started for you because I, |
| 1:09.1 | our podcast has become such a mesh of entrepreneurial things |
... |
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