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Selling on Amazon with Andy Isom

#145 - What’s a good ratio of organic to PPC sales?

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 18 May 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

There are so many opinions on what a good ratio of organic to PPC sales is. In this episode, I share my personal experience and talk about how the ratio depends on what stage you're in of your Amazon business.

 

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Transcript

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0:00.0

A lot of people say a good ratio of organic to pay-per-click sales is 70% organic, 30% pay-per-click.

0:07.6

You'll hear that thrown around a lot if you go and scour the internet.

0:11.0

A 70-30 ratio is great once you can get to that point and have good growth and hit good revenue.

0:18.8

But a 70 to 30 ratio, if you're not getting sales 30 ratio if you're not getting sales like if you're

0:23.3

not getting good revenue every month it's kind of pointless right what's up guys you're listening to

0:34.4

another episode of selling on amazon with andy isum in this episode we're going to talk episode of Selling on Amazon with Andy Isam.

0:38.3

In this episode, we're going to talk about what's a good ratio of organic to pay-per-click sales with your Amazon business.

0:47.4

Now, there are all sorts of opinions out there about this.

0:51.1

In fact, I've talked to many, many Amazon sellers, very successful sellers who have

0:56.0

sold multiple millions of dollars on Amazon about this specific question, just more curious to get

1:02.0

their opinion on it and what their take is. And like I said, there's, man, there's so many

1:06.1

different opinions out there. And I don't think there's necessarily a right or wrong here. So I'm just going to share

1:12.1

in this episode. I'm going to share my personal opinion on what's a good ratio of organic to

1:17.0

paper click sales based on my experience, but kind of also factoring in, I think, the opinions of

1:22.1

some of these other Amazon business owners that I respect in the space. I'm going to first start out by saying a good ratio of organic to pay-per-click sales

1:31.5

depends on where you're at with your Amazon business.

1:35.0

You might have heard out there, you know, a lot of people say a good ratio of organic to

1:40.5

paper-click sales is 70% organic, 30% pay-per-click. So 70% of your sales on Amazon are coming from

1:47.9

just organic searches. You're not paying for the ads. And 30% of your sales are coming specifically

1:53.3

from your advertising campaigns. Now, that's obviously a great ratio. Like if you're having that

1:58.1

ratio and you're having high sales, great. Like 70, 30, sweet. You'll hear that

2:02.2

thrown around a lot if you go and scour the internet and, you know, ask the question, what's a good

...

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