Most people think, I shouldn't say most people, a lot of people think that their product idea is going to thrive on their branding.

Because that's what I've told you. Branding, branding, you got to focus on the brand, build the brand.

But again, the problem that I see people have is they think that their generic product is a brand dependent product.

Like people are going to really like, oh, love your brand and your brand is going to be awesome. product like people are gonna really like

I love your brand and your brand's gonna be awesome and so people are gonna

want to buy our product when in reality it's not what's up guys you're listening

to another episode of selling on Amazon with Andy Isam.

In this episode, we're going to talk about what makes a product brand dependent.

Now, what do I mean by that?

In this episode, we're going to talk about or answer the question, are people buying your

product for the features or for the logo or for the brand name. And we're going to

talk about some examples out there in the real world that we see and what kind of distinguishes a

product, like a specific product as being a brand dependent product, meaning it is relying heavily

on the brand name or on the logo to get sales,

or is it more reliant on something like the features or maybe even we could say the price point.

Now, there's three main things that I've kind of put together here that categorize a product as a brand dependent product.

Now, it could be one of these three things. It could be multiple. It could be all three of these

things that kind of make a product a brand dependent product. Now, I think the best place to look

for really good examples when we're when we're talking about brand dependent

products is in the clothing industry because when we look at clothing a lot of clothing is

very very very similar i mean there's you know slight slight slight changes in material uh textiles

stitching and sizing to, if you think about

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