1438 Why He Went Public With $6m in Revenue

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 2 July 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nazzareno Gorni is the CEO of MailUp Group (https://mailupgroup.com/en/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:45 – How MailUp has been built as a business messaging company

1:45 – Why they are doing more than €35M in ARR right now

2:05 – How they are growing 35% year over year

2:30 – Why their ideal customers are marketers and developers

3:40 – How MailUp has grown to serve 20k customers

4:20 – Why they have started to move upmarket

5:10 – How he launched the company in 2002

5:30 – Why they launched with just €15k in self-funding

5:48 – How they raised €3M when they IPO'd

6:40 – Why they went public to fund acquisitions

8:30 – How their team has grown to 170 employees in Italy, Spain, Denmark, and the U.S.

9:15 – How they optimize for payback within 6 to 7 months

9:50 – Why they created BEEfree.io out of an accident

10:40 – How 3k companies are using BEEfree for over $1M in ARR

12:00 – The Famous Five

Transcript

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0:00.0	My new book is out How to Be a Capitalist without any capital. It hit the Wall Street Journal
0:05.1	bestsellers list and I just wanted to say thank you. I hope you get it at capitalistbook.com.
0:11.9	Here's what user Jay Eggleston said in an Amazon review. Warning, this book is addicting.
0:17.0	Is Nathan the new Tim Ferriss? He said, I met Nathan during my college days when he was still
0:21.1	CEO of Hale. I knew he was inspiration since the day I met him. The book is totally a Nathan
0:26.0	Ladka original and this is the new four-hour work week. Warning though, it is addicting. I'm not sure
0:31.1	how long I've been reading it now and the only thing that is making me from put it down is the
0:34.4	dreaded workday tomorrow. Six found that helpful get the book today at
0:38.0	capitalist book dot com launched mail up back in 2002 and then eventually went public when they had
0:44.6	about six million bucks in revenue they raised three million going public have acquired six
0:47.9	companies since then now they have over 20,000 customers they do 35 million bucks in revenue this
0:52.6	year each customer paying on average
0:54.3	called 100, 150 bucks a month. Obviously, it varies greatly because they have many different
0:58.0	product lines. But growing 35% year over year, spending on average six, seven months on a
1:03.7	customer's first year value on acquiring them. So a healthy payback period there. Team of
1:07.9	170 people based between Italy and other remote locations.
1:11.6	This is the top entrepreneurs podcast where founders share how they started their companies and got
1:18.3	filthy rich or crash and burn.
1:22.9	Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.
1:32.3	We went from a couple hundred thousand dollars to $2.7 million.
1:35.6	I had no money when I started the company.
1:37.6	It was $160 million, which is the size of any IPOs.
	...

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