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SaaS Interviews with CEOs, Startups, Founders

1439 Does sending physical gifts increase LTV of customers?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 3 July 2019

⏱️ 21 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

My new book, How to Be a Capitalist, without any capital is out.

0:03.7

You can get it at Capitalistbook.com.

0:05.8

Here's what Nicholas said on March 6th on Amazon.

0:09.2

Incredibly incisive, useful, and sensible.

0:12.0

The author is not greedy and is, in fact, extremely generous and does not hold back on the

0:16.2

knowledge he imparts.

0:17.5

I've barely made it halfway to the book, and I'm already gushing over the book because

0:20.9

it's an absolute gem. Nathan gets to the point quick shows proof and best of all shows you not just

0:26.2

what to do but how to do it in explicit detail. To say the book is actionable is an understatement.

0:32.2

Now you guys that listen to the podcast know I'm detail oriented so that review might not surprise

0:36.2

you but I hope you grab the book.

0:43.2

It's now a Wall Street Journal, instant national bestseller. Grab it at capitalistbook.com.

0:44.5

Audible version is available too.

0:50.1

He quit his job many years ago, 2014 timeframe. Then went in for two job interviews. It turned up,

0:58.0

ended up turning those two job interviews into sales of his new product that I'd just put together last week and over a hackathon. Launched the company in 2015, sorry as a service, it helps you send gifts at scale to your customers. Keep them happy, keep them longer. They now have 11 customers

1:03.2

paying about 1,300 bucks a month, doing about 14 grand just in software revenue. They also make a 5%

1:08.6

margin on the actual products they sell or the products they ship to customers who pay them. They also make a 5 to 10% margin on the actual products they sell or the products

1:11.4

they ship to customers who pay them. They've raised 250 grand just from two accelerators to date

1:16.2

burning out 7 grand per month as they look to scale. Again, that depends on volume in any

1:20.9

given month with their team of 8 in Estonia. This is the top entrepreneurs podcast where

1:27.3

founders share how they started their companies and got filthy rich or crash and burn.

1:34.8

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

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