This one phrase kills more deals than anything else.

I asked a live audience who had heard it every single hand shot up.

In this video, I walked straight into the trap on purpose in front of a live crowd.

And guess what?

I leaned into it and turned it into a yes.

Most people get crushed at this point.

This is how I turn a, I need to think about it

into a, heck yeah, let's go. Let's roll play. I need to think about it. Who wants to be

role play with me? I need to think about it all right

we got one here who ever gets this concern I need to think about it there's a

million derivatives of this concern right I need to think about I need to pray about

I need to talk to my accountant need to talk to my wife I need to get more

quotes like they're literally all the same.

So let's roll play. I need to think about it. And again, backing up, if I have set proper expectations,

it is really difficult for me to get this concern at this point of the sale. So I'm even happy to

role play at the point of when I'm going to do a hard soft clothes. I'm like, Chris, like, I just

don't make same-day decisions, right? I really need to think about that. So we can go to that point

because if we're running this process, that's more likely where you'll be

than there. So let's do that.

Got it. So yeah, man, I just need to need some more time to think about it. I'm going to go ahead

of anything.

Cool, cool. That's no problem. So help me understand what you need to think about, my man.

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