You are going to love my friend Alan Reed.

Alan has a dairy farm in Iowa that delivers milk door to door.

You heard that right.

He delivers milk door to door. At the end of every year,

Alan sends out an email asking people to buy milk coupons. The problem is his sales have

been decreasing year after year.

He recently went through a story brand workshop and everything changed.

You will not believe the before and after.

You are going to love my friend Alan Reed's story. I mean I was really

concerned I mean we have to have customers to stay in business and so it was one of

those things that keeps me up at night because our marketing was not as successful as it had been.

I found out about Story Brand because Dawn did a podcast with Ray Edwards. And so I listened to that podcast and before the

podcast was over I had the online story brand subscription order and the first

thing we had coming up was a major promotion we do every

year where we sell these little ticket books that have, they're worth 20 gallons of milk.

Typically I had sold at the most $3,000. gallons and

typically I had sold at the most $3,000 worth of those ticket books on the day we put them on sale. We do it for one day.

So I took the story brand that I'd learned through the online service and I went through the book and I went through the process and I come up with an email and a flyer that was going out to our customers.

So instead of selling maybe $3,000 worth a coupon books that day,

we sold just short of $52,000 where the coupon books that day.

It really turned into a problem because we didn't have that many books ready.

And so I had all of my kids, neighbors, anybody I could round up sitting around my

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