141 Why retention is as important as acquisition with Clare Tebbett

Making Money Online with Lisa Johnson

Lisa Johnson

Business, Entrepreneurship, Marketing

5.0 • 567 Ratings

🗓️ 19 February 2024

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

We talk so much about launches, new clients and leads but hardly ever speak about retention, even though it's widely known that it's easier and cheaper to sell again to the clients you already have.

Retention is so important when scaling your business, so I have a marketing and retention expert with me today, Clare Tebbet. Clare helps ambitious business owners scale their businesses with data-driven strategy and much like me, she loves metrics and marketing.

What You'll Learn In This Episode

- Why data is the pulse of your business and where to start if you're overwhelmed with all the numbers and stats.

- How to deliver great customer service and all the elements that contribute to a high retention rate.

- What you need to have in place if you're looking to boost your retention and why it will be easier if you're client is at the heart of all you do.

- Some of the shocking statistics that will highlight why retention is as important as the acquisition of new clients.

Resources:

- Join The High Ticket Success Sprint

- Connect with Clare on Instagram @ClareTebbettOnline

- Visit the website https://thatstrategyco.com/

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really takes to build a business and the simple steps to get you there.
0:12.6	I'm determined to share with you the reality of easy, simple business marketing tips to make passive income so that you can start making money online.
0:22.4	As entrepreneurs, you know how mastering high ticket sales and premium client attraction
0:27.7	can explode your online income and profits without multiplying your workload.
0:32.9	My friend and client, Tanya King Mohammed, is the go-to high-ticket sales expert for you
0:37.4	if you want to attract
0:38.3	high-paying clients to multiply your income with integrity. The science and strategy-backed tools
0:44.4	from within the high-ticket method means your authority, income and freedom, skyrocket as you get
0:49.2	paid more for the work you love. Tanya is going to be delivering her results-driven free high-ticket sales success
0:55.5	sprint on February the 19th to the 22nd online. In its last round, the high-ticket sprint generated
1:02.1	thousands in new sales and this sprint is set to generate even bigger results. If you're ready to
1:07.5	multiply your revenue without multiplying your workload with more consistent
1:11.3	high ticket clients, you need to register now. You can register by either connecting with Tanya
1:16.3	on Instagram at Freedom with Tanya or just go to the show note and the links there.
1:22.3	Hello, welcome to this week's podcast. One of the things that gets overlooked a lot of the time in business is retention. We talk so much about how to get clients, how to get that new lead, how to convert, how to launch and all of the things to do with getting those clients. And one of the things that's missed a lot of the time is the retention of clients. We all know that it's 80% easier to get a client that you already have and cheaper than it is to, you know, go out there and find new clients.
1:54.1	So why aren't we spending more time on keeping the clients that we already have paying more in our businesses?
2:00.1	I have Claire Tebbit with us today,
2:02.4	who is an expert in all things marketing, and that includes retention. I'm going to have a chat about
2:08.3	this. She actually helps ambitious business owners scale their own businesses through data-driven
2:12.7	strategy, and this data is really important, and it comes into retention. So welcome to the podcast, Claire.
2:18.8	Hello.
2:19.5	So retention is really important in all businesses.
	...

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