Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve at an Agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the host of the Agile World podcast. Today we're going to talk about how marketers can

embrace Agile principles to be more successful in their work. While Agile has a number of applications,

marketers are uniquely suited to benefit from it. We're going to talk about the value of experimentation,

having patients to measure results, and the power of continuous incremental improvement.

To help me discuss this topic, I'd like to welcome Steve Moubray, Enterprise Agile Coach.

First, why don't you tell me a little bit about your background and what you do now?

Hey Greg, thanks for having me. As Greg mentioned, I am an Enterprise Agile Coach, and what that

means is I help organizations implement business agility across the org. I've been working with a

variety of different customers for the last few years. I stumbled across agility practices

decade ago when I was coming off of a long waterfall style project, and I realized this was not

the best way to do things, and I discovered agility was how I was running a marketing business that

I had for a decade before, but I didn't know that there was all these practices around it. The whole

concepts of Agile and business agility came very natural for me. That's great. Since that point,

you've built some great experience working with teams, building Agile practices within organizations.

So just for the audience, I talk a lot about Agile in various ways, some more strict methodology,

...