141. How To Promote Yourself As A Coach Without Feeling Sleazy - “Marketing without Marketing”
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 29 June 2020
⏱️ 43 minutes
🧾️ Download transcript
Summary
Is your fear of coming off sleazy in your content preventing you from providing value to your audience? Is this fear holding you back from making money? We have been there before too and we want to share with you how we got over that fear of promoting ourselves. Through intelligent and intentional writing, you can convey messages without stating the obvious. Listen in as we explain how.
Time Stamps:
(0:47) Content for Quality Leads
(9:45) Fear of Friends and Family
(13:02) Trust
(18:55) Narrative and Content Creation
(27:24) Tracks of Your Life Album
(31:28) Ideal Client Avatar
(33:40) Qualified?
(38:45) Pretty Feed?
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✅ Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up guys? Welcome to the flow state of mind podcast. Aaron and Jordan here with a little bit of a change of pace. |
| 0:04.8 | So this episode is going to be specifically for anybody who does online promotion. You're a content creator, a coach, anybody who shows up in any kind of way online or maybe you aspire to eventually. |
| 0:14.4 | We're going to help answer some questions that was a question we dropped in our free IFCA community that was what do you struggle most with |
| 0:21.5 | when it comes to showing up online so we're going to dive down a lot of different tangents answer some |
| 0:25.7 | questions kind of in rapid fire format and give you guys some help with what you might be struggling |
| 0:29.7 | with yeah so you may just dive in with the first question yeah let's do it first question is a good one |
| 0:33.8 | and one that we can dive down a real rabbit hole with. And then there were many questions that kind of echoed it from Bradley Goldman. And it's an educated question in the way he asked it. So knowing how to generate content that brings in leads and then taking those leads and bringing them into your funnel. So Bradley, you're doing something right. It sounds like like already so knowing how to generate content |
| 0:54.3 | that brings on leads so I have open our immediate impact course and one of the eight |
| 0:59.9 | sections is crafting content that converts so I thought it would be useful if I just |
| 1:05.2 | popped over here and went down some of the trainings and we can just give you a |
| 1:09.2 | brief overview obviously we can't go over the entire course and everything that's in here now. |
| 1:14.9 | But several sections. |
| 1:16.5 | So first and foremost, have a plan. |
| 1:19.7 | So we guide all of our course participants, all of our IFCA students, towards having a content calendar. |
| 1:26.7 | And we actually have a free version of this that we could probably put in the show notes of this podcast. But have a plan. |
| 1:31.8 | That way you're like knowing what you're touching on, you're knowing what's working, |
| 1:35.7 | you're knowing what's converting, and you don't sit down and say, all right, what should I talk |
| 1:39.0 | about today? In that content calendar, we give like 53 prompts. Cool. |
| 1:45.5 | Joe Wade is telling us your live. |
| 1:46.9 | That's helpful. |
| 1:47.4 | Thanks, Joe. |
| 1:51.6 | Those on the podcast were also dual living in the group. |
... |
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