meta_pixel
Tapesearch Logo
Log in
SaaS Interviews with CEOs, Startups, Founders

1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 31 May 2019

⏱️ 22 minutes

🧾️ Download transcript

Summary

David Hassell is a serial entrepreneur and the co-founder and CEO of 15Five. David’s foray into entrepreneurship begun nearly 20 years ago, co-founding three companies in ad tech, kite surfing adventure travel, and leadership coaching before starting 15Five, where he sees the opportunity to help organizations and everyone in them reach their highest potential. David formerly served as the President of the San Francisco chapter of the Entrepreneurs’ Organization and was later named by Forbes “The Most Connected Man You Don’t Know in Silicon Valley.” He’s been featured in The New York Times, Entrepreneur, Fast Company, and Inc.

Transcript

Click on a timestamp to play from that location

0:00.0

Guys, my new book, How to Be a Capitalist without any capital, just hit the Wall Street Journal

0:05.9

bestseller list. It's ranking extremely high on Kindle and Audible, and I want to thank you guys

0:11.3

for grabbing it. If you haven't bought it yet, here's what James Y said in an Amazon review on

0:15.7

March 8th. He said, literally, a step-by-step blueprint for conquering the world and building your own empire five

0:22.1

stars it's a verified purchase he goes on to say if you like doing things the hard way don't read

0:26.6

this book for everyone else who appreciates someone showing you what to do and why it works step by

0:31.8

step so you can rinse and repeat and accomplish the same results read this book now in all caps

0:36.4

he then says pro tip stock up on highlighters while you're adding this to your amazon cart you'll be. Read this book now in all caps. He then says, pro tip, stock up on

0:38.5

highlighters while you're adding this to your Amazon cart. You'll be using them. This book should be

0:41.7

required reading for every entrepreneur, startup, or founder, business person, and human. Seriously,

0:46.6

Nathan isn't a kind of class that cuts through all the bull crap. He used a different word to show you

0:51.7

what you need to do and how to do it. If success came with an

0:54.8

instruction manual, this book would be it. We'll be stocking up and handing these out as Christmas

0:58.7

gifts to all my friends and colleagues. If I could give this book a six-star review, I would.

1:03.1

From James, James, thank you. All you that listen to the podcast, thank you so much.

1:07.5

SaaS founders are loving the book. Go grab an audible version right now at Capitalistbook.com. Launch 15-5 back in 2012, again, scaling nicely, approaching a $10

1:18.9

million run rate across 1,500 customers, two very different cohorts, so $7 to $14 kind of

1:23.4

no-touch plans, and then they have a whole inside sales team dedicated to more enterprise accounts,

1:26.9

you know, 100 seats, 150 seats, even even larger than that. Growing at a nice clip, about 60% year

1:32.9

over year, 6.5 million bucks in ARR last year, again, rounding up, growing to about 10 million bucks today.

1:38.0

They're doing this really a capital, in a capital efficient manner as well, 3.7 million bucks

1:41.6

in the company, which is great. Healthy economics, 2%

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.