The people who use your product, you know, they're not going to sleep at night thinking about your brand or the thing that you designed that they interacted with for a few minutes, you know, they have bigger goals in life.

And so to the extent that what you're doing

can impact those bigger goals or make their day better,

I think that's what I think of is like the call

is like that outcome and less about awareness of the brand that I'm building for. The brand that I'm going to do. Welcome to the future podcast, a show that explores the interesting overlap between design, marketing, and business.

I'm Greg Gunn.

Picture yourself at the airport.

You've just returned from a long arduous flight and you're exhausted.

The last thing you want to do is get in your car and make the lengthy drive home.

So you open a ride sharing app, hail a car, and moments later you're on your way home.

Oh, except the car is driving itself while you nap in the backseat.

Strangely enough, if you live in the metro Phoenix area, you can do that.

All with the help of autonomous ride service, Weymo.

Now, our guest today is the Interaction Design Lead for Weymo.

Her and her team are responsible for designing all interaction design Now if you thought designing a website was tricky, imagine designing a driverless car experience.

How do you quell that innate fear and skepticism of a robot driving you around?

In this episode, we talk about human-centered design,

the inherent challenges of new technology, and what skills you need to be a great

UX designer. Please enjoy our conversation with Lauren Schwendeman.

Lauren, I'm super happy to have you on the show,

and I'm a little rusty because I haven't recorded an episode in some time,

so forgive me as I sweep off the cobwebs here.

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