14: Truth is Golden
The Lincoln Project
The Lincoln Project
4.6 • 9.1K Ratings
🗓️ 20 March 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
Host Reed Galen is joined by Ben, Brett, and Jordan Meiselas. These are the three brothers who co-founded MeidasTouch, a political action committee founded in March of 2020 with the purpose of stopping the re-election of Donald Trump. The brothers share the origin story of their PAC along with the work they continue to engage in today. Plus, the panel considers the importance of applying an “always on” approach to messaging. To learn more about MeidasTouch and their projects, visit MeidasTouch.com
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Transcript
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| 0:00.0 | Welcome back to the Lincoln Project. I'm your host, Reed Galen. Today I'm joined by |
| 0:13.0 | three guys who I think have done some really incredible things in American politics in |
| 0:18.0 | the last year. Ben, Brett, and Jordan, my cellos. They're the three brothers who co-founded |
| 0:23.5 | Midas Touch last March, and their purpose, like ours, was to stop Donald Trump, and now |
| 0:28.8 | as we go forward, is to help protect democracy. And so just want to say good morning to you guys, |
| 0:34.0 | and thanks for coming on. Good morning. Good morning. Thanks for having us. Thanks for |
| 0:37.4 | having us. So for me, politics is a family business, but it's a different thing, right? My |
| 0:42.3 | dad was in it, and I grew up in it, and I sort of became just the next generation of my |
| 0:46.5 | family, which I would be the last generation of my family to do it. But I want to know |
| 0:50.3 | from you guys, you know, brothers, I don't believe any of you were sort of campaigned guys |
| 0:55.1 | by nature or by profession. So how did you guys come up with this idea? And you know, |
| 1:00.5 | give us a little bit of the origin story. Obviously, 2020 was the year for most of us. And |
| 1:06.0 | you know, you guys charged onto the scene, and you haven't let up yet. So where did you |
| 1:09.7 | come from? And how did you get going? Yeah, this has been speaking. We're not political |
| 1:14.1 | at all. I'm a civil rights litigator. I went to Georgetown Law School. One of the big |
| 1:20.0 | cases I litigated was the Colin Kaepernick case against the NFL. Brett is an Emmy award-winning |
| 1:26.1 | editor worked at the Ellen Show and a bunch of other big productions, but superstar editor |
| 1:31.7 | and Jordy is a marketing award-winning marketer out in New York. I'm 35 now, Brett's 30 |
| 1:38.2 | and Jordy is 27. And we're sitting there in March, basically a year ago to this day, as |
| 1:45.0 | we're watching these, you know, quote unquote, press conferences that Donald Trump is spewing |
| 1:50.9 | disinformation. And we were all incredibly scared. We were all pissed off at what we were |
| 1:56.0 | watching. And we knew we had to do something. And so we created this concept called |
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