Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve in an Agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the co-founder and CEO of CareerGeek and host of the Agile World podcast. Today we're going

to talk about how brand-state innovative in an Agile World while staying true to your values

and mission. To help me discuss this topic, I'd like to welcome Susan Meyer of Susan Meyer Studios.

Welcome to the show. Thank you. Thanks for having me. Your background started in consulting and

the agency world working with some of the world's top brands. What led you to start your own company?

So a combination of things, one of the largest of which is that I had very small children at home,

and it was hard to work in an agency setting where you are beholden to the client's schedule.

There was a lot of travel, and I found that really challenging. And then other things that I was

looking forward to professionally about working for myself was the ability to really cherry pick

the kinds of projects that I wanted to do, as well as do the type of work that I wanted to do.

So in an agency setting as you're familiar with, it's typically there's sort of different silos,

and I think this is actually getting better. This is 10 years ago now that I started my company,

but the world is very much siloed in the agency world between strategists and creatives,

and I kind of straddle both of those worlds. And so I felt like by running my own agency,

running my own business, I could do the work that I wanted to do. And I contract out for other

...