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SaaS Interviews with CEOs, Startups, Founders

1376 SMB Marketing space CEO: We're about to close $5m on a $36m valuation

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 1 May 2019

⏱️ 19 minutes

🧾️ Download transcript

Summary

Ricardo Lasa – Co-Founder, Chief Executive Officer
Ricardo and Don Berndt co-founded SiteWit to bring the power of digital marketing to small business owners. Ricardo is product owner for SiteWit and has a deep understanding of website builder platforms, ecommerce platforms, predictive analytics, digital marketing, and SMB SaasS solutions.

Transcript

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0:00.0

My new book is out How to Be a Capitalist without any capital. It hit the Wall Street Journal

0:05.2

bestsellers list and I just wanted to say thank you. I hope you get it at capitalistbook.com.

0:12.0

Here's what user Jay Eggleston said in an Amazon review. Warning, this book is addicting.

0:17.0

Is Nathan the new Tim Ferriss? He said, I met Nathan during my college days when he was still CEO of Hale.

0:22.3

I knew he was inspiration since the day I met him.

0:24.9

The book is totally a Nathan Ladka original and this is the new four-hour work week.

0:29.1

Warning, though, it is addicting.

0:30.6

I'm not sure how long I've been reading it now and the only thing that is making me from put it down is the dreaded workday tomorrow.

0:35.8

Six people found that helpful. Get the book today at Capitalistbook.com.

0:41.0

Stay small, don't over hire and keep those folks close as you build out that almost like

0:45.4

SWAT team approach.

0:46.5

She founded the company back in 2010 with his partner Don.

0:48.8

They developed it for three years before then launching full steam.

0:52.7

Now they're serving over 10,000 paying customers,

0:55.3

mostly SMBs.

0:56.4

They pay about 30 bucks per month each,

0:57.8

so they're flirting with 300 grand per month right now in revenue.

1:00.1

That's about 100% year over year from August 2017

1:02.8

when they're doing about 150 grand per month in revenue.

1:05.5

They raise $7 million churn is, depending on the cohort, you know, it varies,

1:08.6

but generally speaking about 3% logo churn per month. Again, team of 20 people based in Tampa, again, really helping these SMBs, both on

1:16.0

Google Shopping and Google AdWords in a fully automated way. They raised $7 million, about to close

...

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