4.6 • 683 Ratings
🗓️ 29 April 2019
⏱️ 21 minutes
🧾️ Download transcript
Stacey has extensive experience in generating demand, fueling growth, and building brand name global recognition for technology companies. She brings two decades of cloud, social, and mobile enterprise technology experience to her role as CEO of Zinc. Prior to Zinc, Stacey was Chief Marketing Officer at ServiceMax where she helped fuel 5 consecutive years of triple-digit growth leading to a $1b acquisition by GE in 2017. Before ServiceMax, Stacey was the Vice President of Global Marketing Communications at SuccessFactors. Stacey pioneered the marketing function at SuccessFactors in 2005, and was instrumental in the company’s successful IPO in 2007, which led to a $3.4B acquisition by SAP in 2010. Prior to SuccessFactors, Stacey held leadership roles at Oracle, Clarify, and ServiceSource. Stacey holds a BA in English from Emory University, where she was a four time first team all-conference soccer player. She loves deep steep powder, chasing around her two young daughters, and cheering loudly as her husband coaches basketball. She frequently writes on leadership, innovation, and women in business for Inc, Fast Company, and BizJournals, which can be found at staceyepstein.com.
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0:00.0 | Hello, everyone. My guest today is Stacey Epstein. She's extensive experience in generating demand, fueling growth, and building brand name, global recognition for technology companies. She brings two decades of cloud, social, and mobile enterprise technology experience to her role as CEO of Zinc. Before Zinc, she was chief marketing officer at Service Max, where she helped fuel five |
0:21.7 | consecutive years of triple digit growth leading to a $1.5 billion acquisition by GE in 2017. Stacey, |
0:28.6 | are you ready to take us to the top? I am, but yes, I am. Sorry. What did I screw up in the bio? |
0:37.2 | Well, success factors was |
0:39.2 | required by SAP for three and a half billion. Service Max was acquired by GE for a billion. |
0:45.8 | Probably not all that relevant. Okay, got it. Very good. Well, it's helpful to understand that. |
0:49.5 | Yeah, I cut off a bunch of your bio because I just do the first 50 words. We have a lot. |
0:52.8 | It's fair to say you have a ton of experience in B2B sales. Yes, I've been around a long time. Yeah, tell us about, |
0:57.8 | tell us about zinc. What is zinc doing? How do you make money? Yeah, so zinc helps field base or what |
1:05.1 | we call deskless workers get access to real time knowledge from the rest of the organization and from the systems |
1:14.4 | and the organization. So that probably sounds like a lot of jargon to you. So let me explain |
1:18.7 | that a little bit more fully. If you think of field service technicians, like a dish technician |
1:26.4 | who's coming to put a satellite on the top of your house so you can get |
1:29.7 | cable TV or you walk into a hotel and you're talking to a hotel worker or a construction worker. |
1:35.6 | Those are what we call deskless workers. They're people that don't sit in an office. |
1:39.3 | They don't sit staring at a computer screen like most of at least you and i probably do a good chunk of our day |
1:45.7 | and because of that they're away from their peers they're away from the people and the information |
1:51.5 | that they could use to help them do a better job so again think about the dish guy technology |
1:58.2 | probably helps him to get scheduled and and get to the right door at the right time. |
2:03.2 | But once that door gets opened, he could face all kinds of different situations. |
2:08.4 | The wiring is different. How he gets on the roof is different. The problem that he's fixing is |
2:14.1 | different. And without zinc, he doesn't have a great way to ask questions or |
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