So money is brought to you by CNET, the site that shows how to navigate change all around us.

MailChimp would like to talk to you about customers. A customer is what happens when marketers fail

to personalize their marketing, grouping customers with very different behaviors into one tangled mess.

But with MailChimp, marketers can use real-time behavior data to personalize every email for every

customer. So get MailChimp and turn your customers into customers. Into it MailChimp,

the number one email marketing and automation brand. Based on customer numbers,

for verification email, advertising at MailChimp.com.

Authors, influencers, and from Farnoos yourself.

Looking for ways to save on gas or double your double coupons? Sorry, you're in the wrong place.

Seeking profound ways to live a richer, happier life. Welcome to So Money.

When you are part of a marginalised community, whether you're a woman, whether you're an immigrant,

whether you're poor, whether you're a racial minority, the challenges can seem overwhelming.

It can just seem like everything is against you. And I'm here to say that the universe does not

want you to lose. People may want you to lose, right? People may put these sort of structures,

but the universe does not want you to lose. Welcome to So Money, everybody. I'm Farnoos Turabi.

Our guest today has been called the Fairy Godmother of Tech Startups. Catherine Finney joins us.

She is a serial entrepreneur and the new author of the book Build the Dam thing. How to start a

successful business if you're not a rich white guy. In the book, Catherine offers a hard one,

battle-tested guide for every entrepreneur that the establishment has left out. A little bit

more about Catherine. She's the managing partner of Genius Guild, a $20 million venture fund

and studio that invests in black founders. She's also the founder and past CEO of Digital Undivided,

a groundbreaking social enterprise focusing on creating a world where women own their work.

...