1365: How Asking “Good Now What?” Led to a $1.3M Black Friday Offer in Just Two Weeks with Brian Luebben

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 14 May 2026

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most entrepreneurs are missing a simple but powerful mindset shift that can turn their toughest setbacks into leaps forward. Brian Luebben reveals the counterintuitive strategy that helped him go from corporate sales to an eight-figure business, even amid recent failures. When everything’s falling apart—sales tank, markets shift, or plans crumble—most shout, "What now?" Brian teaches you to ask, "Good. Now what?" This simple question transforms setbacks into lessons, forcing you to identify the core constraint holding your business back and crush it with relentless focus. You’ll discover how adopting a "state of good" and practicing daily rituals can keep your energy high, your team motivated, and your momentum unstoppable. In this episode, Brian shares real stories—like how he went from a $30,000 monthly revenue to making $1.3 million in a single week—and the mindset routines that fueled his recovery. We break down the power of deliberate effort in adversity, the importance of rapid action on constraints, and how to leverage the "good now what" philosophy to achieve breakthroughs during crises. Whether you’re facing a tough season or simply want to level up your resilience, this episode arms you with a proven framework for turning the worst into your best. Perfect for entrepreneurs, real estate pros, and business owners who want to thrive through chaos—this episode shows how to stay focused, refuse to quit, and harness adversity as your secret weapon for massive success. If you’re ready to turn struggles into your next success story, hit play now! Links: Follow Brian Luebben on Instagram Follow Sara Denig on Instagram Follow Christina Leavenworth on Instagram Follow Aaron Amuchastegui on Instagram Get Hundreds of FREE Real Estate Tools From the Toolbox

Transcript

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0:00.0	All right.
0:01.0	I'm really excited to interview the next guy that's coming up here.
0:28.0	So if you guys are on Instagram at all, you've probably seen Brian Lubin.
0:30.5	You've probably seen some of his videos.
0:36.3	I first met Brian had a dog box than probably six or seven years ago.
0:40.5	That sounds about right, like 2019-ish.
0:44.5	So the, and we were playing volleyball at an event outside.
0:48.3	And I should have a mystic something. And he said, oh, Aaron Sveigmeyer's story, like the goodness of some.
1:12.2	Like he said, he pronounced my name right. He'd read my, he'd read one of my books already. And he's like there. And so we like, get to talking, you know, when he's there, I'm honest to. I'm not saying that the, the way he heard, he heard in all of my podcast, he wanted to meet David Osborne.
1:15.1	Nobody would reply to his emails or his Instagram message or anything.
1:19.0	So then he emailed David Osborne and said, hey, I want to book David Osborne to come speak at one of, I want to pay him to come speak about one of my events.
1:21.6	Then they emailed Brian back and Brian said, just kidding.
1:24.2	I don't know the event.
1:25.2	He goes, I don't have an event.
1:26.8	I don't have the money to pay you for an event. But now I have your email. Thanks for emailing me back. That's a $100 million. Yeah. I get a hundred million dollar mentor. The, nothing they said, oh, if you want to nestle each and one next to each month. Let's go one instead. 10,000 bucks come meet everybody in Colorado. This is what it's for.
1:45.7	Brian's like, I don't qualify.
1:47.7	And he's thinking, I don't qualify for that.
1:49.7	I don't have that money for that. So he, like, puts it on a credit card, tells his work that he's sick.
1:54.5	And he goes to, goes to Colorado to this event.
1:58.5	He's part of that event.
1:59.9	And that was a 48 hours.
2:02.0	It's moving on a few stand being a while on Thursday.
	...

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