136: Rethinking Drinking with Tom Johnstone of Optimist Drinks
Well with Arielle Lorre
Dear Media, Arielle Lorre
4.8 • 4.2K Ratings
🗓️ 25 October 2021
⏱️ 44 minutes
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Summary
In this episode I’m talking to Tom Johnstone, founder and CEO of Optimist Drinks, a non-alcoholic spirits company based in Los Angeles. Optimist Drinks are designed to enhance social connection and to creating a range of products that give people a choice, the freedom to experiment with their drinking rituals and strengthen their social connections. In the episode we discuss rethinking drinking, the habitual nature of drinking and how it is ingrained in our social rituals; why we still feel the need to justify not drinking for any reason; how his experience as a brand strategist for tech companies helped hone the creation of Optimist; why having a purpose is so important for any brand, and so much more.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | I know I don't have to tell you how much I love my macha. |
| 0:06.2 | It has been a morning staple for years and I am very particular about the flavor and the quality |
| 0:11.9 | because bad macha is just bad. So many people |
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| 0:41.2 | So Peaks Machia is 100% organic ceremonial grade and quadruple |
| 0:46.8 | toxin screen for purity. They shade their Macha trees 35% longer which |
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| 1:04.9 | healthy weight management, it even helps manage sugar cravings. The benefits are |
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| 1:58.0 | Hey, welcome to the Blond Files podcast. |
| 2:01.8 | I'm your host Ariall Lori and I'm here to talk all things |
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