You're listening to the online marketing made easy podcast episode number 136.

Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield.

Well, hey there Amy Porterfield here and welcome to another episode of the online marketing made easy podcast.

Thanks so much for tuning in and today's episode we are going to be talking about the content that you create for your next launch.

I'm going to break it up into three stages for you the content before your launch during your launch and after your launch.

There are some subtle differences between the type of content in each of those stages.

I'm going to give you a bunch of examples so it really makes sense.

Now while I was researching this episode I realized holy cow what a difference 10 years makes especially when we're looking at content and content marketing.

Back then I was still working with Tony Robbins.

I was the director of content development but I was working on the content that Tony would put inside his online training programs or what he would do on stage.

So my team and I were working with the content that he would actually sell to his audience.

Now at the same time the marketing copywriters would come to us and say okay we need some quote content for our next marketing newsletter.

And we would whip up something and send it on over and then we'd be done with that and then we'd go back to the content that Tony would teach inside of his programs and his events.

So creating content around launches was not really something that I was involved in nor was it ever a real focus for what we were doing let's say 10 years ago.

Now today fast forward just a decade and content has a life of its own it's an empire if you really think about it it dictates so much of what we do online.

It has its own layers its own strategies today if you're not strategic about your content and your marketing of course then you're missing a huge piece of the online puzzle.

Now this is especially true when it comes to promotions and launching because planning your launch without content is like making a peanut butter and jelly sandwich without the jelly it just doesn't work.

So silly analogy I know but it's really true it's so important that I wanted to talk about how to plan the right content for before during and after your next launch.

Now by the way just to be clear here I'm not talking about your launch content like the video series you might create or the topic for your launch webinar or I'm not even talking about the content you put inside your course.

I'm talking about the content that will help you nurture your prospects keep them engaged while you're promoting attract the right people and continue that relationship after you've launched that's the content I'm talking about.

Also I want to make sure that you download the freebie for this episode it is so good I'm going to give you a sample three stage content marketing launch plan and you can model this plan for your own business.

I'm actually choosing one niche and I'm drilling down so that you can see the examples of content in each of these three stages I was really specific so that I don't just tell you what to do but I can show you an example of how it all comes to life.

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