#138: How to Plan Your Promotional Calendar Like a Boss

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 1 December 2016

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one. We are talking about PLANNING. Specifically, planning for the new year. The best part is that thanks to my guest today, you can be a pro at calendaring no matter who you are. Anne Samoilov is a launch expert and when I say she knows how to plan...I mean it! Get ready to hear her amazing, no-fail-formula for planning an entire new year of promotions, partnerships, and personal business goals. I’m giving you a solid plan for completing your 2017 promotional calendar from start to finish, and here’s what’s great: it won’t take much time at all. Even better, you don’t need to take any notes, because I have everything detailed in this incredible freebie! It is a quick guide to everything I share with you in this episode, including a list of questions you must ask yourself before you add anything to your calendar for the year ahead. Start planning your 2017 promotional calendar like a boss here! In order to plan you will need to reflect on the prior year and drill down on what worked and didn’t work for you. Then, adjust for the year ahead. Anne and I give you the questions you will want to ask yourself before you calendar anything. This mini-training session will give you a solid approach that you can use for years to come! And, another great thing about today’s episode is the way Anne approaches time off. While it isn’t exactly what you think it might be, you absolutely must include it on your calendar. There are five categories total that you will want to “calendar” first and foremost — time off being the first one. So stop whatever it is you are working on for your year ahead and listen to these steps first. Let’s map out your year. If your calendar for next year is swirling in your head or only partially laid out in a Google doc, this episode is for you. This approach makes planning your 2017 promotional calendar easy — even when you aren’t sure of all of your specifics yet. Accept this episode and freebie as my gift to you this holiday season ;-) EPISODE FREEBIE Get Your Promotional Calendar Quick Guide FREE DOWNLOAD

Transcript

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0:00.0	You're listening to the online marketing
0:03.0	Made Easy Podcast episode number 138.
0:07.0	Welcome to the online marketing
0:09.7	Made Easy Podcast. Business advice so easy,
0:13.4	you'll feel like you're cheating.
0:15.0	And now your host, Amy Porterfield.
0:18.2	Well, hey there. Welcome back to another episode
0:29.3	of the online marketing Made Easy Podcast.
0:31.8	I'm your host, Amy Porterfield.
0:33.2	And today we are talking about my ultimate favorite topic.
0:37.5	I mean, above all else.
0:39.6	And that is planning.
0:41.5	And specifically, we get to talk about planning for the new year.
0:45.3	Now, I'll tell you right up front that there are so many different ways
0:49.0	you can approach this whole planning process for your business.
0:52.7	And today, because I like to make all of my podcast episodes
0:56.5	mini training sessions, I've decided to give you one approach.
1:00.6	I'm not going to do it alone.
1:02.0	I have a special guest and some oil.
1:05.2	And then I go way back.
1:07.2	We've seen each other's businesses grow over the years.
1:10.2	And she has become an expert in organizing and planning
	...

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