#135: 5 Common Facebook Ad Mistakes (and How to Fix Them)

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 10 November 2016

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Facebook’s super stealth ad targeting can zero-in on entrepreneurs over 30, who shop online at West Elm, don’t have children, love sushi, visited your website in the last 60 days and vacationed in Napa’s wine country last year — BUT it can’t seem to help you fix your Facebook ad missteps . . . That’s where I can step in and help with an extra special episode in which I’m sharing 5 common Facebook ad mistakes, and how you can fix them. My go-to-Facebook-ads expert Rick Mulready is here with suggestions, insight and feedback to help you bounce back from — and steer clear of — Facebook ad missteps. Side step these 5 common mistakes most of us make with Facebook ads. Click here! For example, how often and when specifically should you test your Facebook ads? Or, what is the best way to edit an ad — without messing up your metrics? Rick and I are breaking that all down for you. What’s more important: selling or getting conversions? And, how important are video views? The answers might surprise you. We systematically review each of the 5 Facebook ad missteps and provide ways to self correct. You know your target audience better than anybody, you know their pain points and challenges. You are more prepared than you might think to experiment with a few of these fixes and get better results from your Facebook ads. Now is your chance to learn what to look out for and avoid these missteps in the future. Click here to get the 5 common Facebook ad mistakes!

Transcript

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0:00.0	You're listening to the Online Marketing Made Easy Podcast episode number 135.
0:07.0	Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:15.0	And now your host, Amy Porterfield.
0:18.0	Welcome back to another episode of the Online Marketing Made Easy Podcast. I'm your host, Amy Porterfield.
0:33.0	And this is an extra special episode because it's time to bring my go to Facebook ads guy back and dear friend Rick Moherty. How you doing Rick?
0:43.0	I love what you say. It's an extra special episode because it helps me out.
0:46.0	You always get the extra special for sure. My audience loves these. I get so much great feedback about these episodes when we come together and just talk about Facebook ads.
0:56.0	And I bring an expert on which always helps everything. So thanks for being here.
1:01.0	Absolutely. I got to tell you that I talked to a most people on a daily basis. I talked to people that all love you.
1:08.0	I mean, you serious. I know it's in the past. I know I'm sad. It's in the past.
1:13.0	But I talked to people every single day that they're like, yeah, I listen to Amy Porterfield. And I get so much value from her and all this other stuff.
1:19.0	So if you're not hearing that enough, I'm here to tell you that I hear it all the time. And I love it.
1:24.0	Okay. I'm going to bring you on the show again next week. So thanks a bunch.
1:28.0	Absolutely. That's what I'm here for.
1:30.0	So before we dive in today, because we are going to be talking about the five Facebook ad mistakes that most entrepreneurs make when they are building their ad campaigns.
1:38.0	But before we get there, tell me about your weekend, you actually had a really fun weekend.
1:43.0	Yeah, we went up to Portland, Portland, Oregon, not Portland, Maine, Portland, Oregon. My wife and I went up there.
1:48.0	We usually go up there in the summertime, usually in July, but we didn't make it up there this year.
1:53.0	And we're like, you know what, let's pop off to Portland. So we have this crazy two-for-one pass with Southwest Airlines right now that expires at the end of this year.
2:02.0	So all of our travel this year is much as possible. If we've been going together, it's two-for-one. So it's pretty awesome.
2:08.0	So we went up there on Friday morning to Portland and stayed at our favorite hotel in downtown.
2:15.0	Just had a blast. We went up there with no plans whatsoever, except they had the most amazing farmers market in downtown, downtown Portland.
	...

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