1359: From Burnout to Brilliance: How One Agent’s Authenticity Built a Multi-Million Dollar Brand with Kristen Jacoby

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 2 April 2026

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most entrepreneurs and community builders overlook the power of authentic connection—until now. Kristen Jacoby reveals how she turned her personal struggles and a daring social experiment into a thriving business that’s reshaping Raleigh’s social scene. From launching spontaneous events to partnering with Red Bull within just months, she shares the counterintuitive strategies that transformed her from a depressed newcomer to a community-driving founder with a millionaire real estate pipeline. This episode dives deep into her unfiltered journey: her inspiring comeback story after moving solo to Raleigh, battling depression, and discovering her purpose through social media. You’ll discover how she built a community that’s inclusive, energetic, and profitable—without prioritizing traditional networking. Kristen breaks down the secret to creating organic growth, engaging your audience authentically, and turning social activity into real-world revenue. Plus, she shares how TikTok and Instagram became her marketing magnets, garnering thousands of followers organically and opening doors to collaboration with brands like Red Bull. Her candid insights about authenticity, perseverance, and scaling social-driven ventures will inspire anyone tired of cookie-cutter networking to think differently about community-building. Why keep struggling with cold outreach or superficial connections when a genuine, fun, and impactful community could be your biggest asset? If you’re a real estate pro, entrepreneur, or creator craving authentic growth and meaningful relationships, this episode is your blueprint. Kristen’s story proves that with purpose, persistence, and a little bit of rebellious spirit, you can turn online followers into offline friendships—and real-world success. Ready to redefine your approach and unlock new opportunities? Tap into this powerful episode and start building communities that work for you—personally, professionally, and financially! Links: Follow Kristen Jacoby on Instagram Follow Kristen Jacoby on TikTok Follow Sara Denig on Instagram Follow Christina Leavenworth on Instagram Follow Aaron Amuchastegui on Instagram Get Hundreds of FREE Real Estate Tools From the Toolbox

Transcript

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0:00.0	I'm really excited to have Kristen come speak.
0:18.6	We met on TikTok.
0:20.2	You know, so much talk about social media.
0:22.3	That's how we met a couple years ago. And so now we've got Chris Jacoby. All right. I'm about
0:27.7	to get on the stage not the way I probably should, but it's so good to see you guys again.
0:32.5	I feel like I've seen so many familiar faces. And I love being here. Honestly, I brought two
0:37.0	friends back with me this year because I said, no, I went last year. It was the best time you're coming with me. So, and it's also, I have one of my best friends, well, two of my best ones. We played field hockey together in high school and we both end up getting our real estate license. But I'm a bit of a yapper and I know we're probably hungry, so I'm going to try to keep this brief, fun, and exciting.
0:55.7	I don't have a clicker.
0:58.7	Okay, what does building a social group have to do with real estate?
1:02.2	So we're going to dive into this a little bit deeper because I'll be really real with you right now.
1:07.0	I did not build this with the intention of mending the two. But I'm going to tell you guys
1:12.6	how I would if I did it over again. So I started socials to social 10 months ago. So when I came to
1:20.4	this conference last year, I, before I left, I actually was known as a wedding date girl on
1:24.7	TikTok. If you were here last year, you probably remember that story.
1:27.7	Yes, the wedding date was an asshole. So now TikTok again did its thing. And I am now known as the
1:35.2	social to social girl. I am from Raleigh, North Carolina. And it's totally changed my life.
1:40.7	So let's dive a little bit deeper into this. So quick overview, what we're going to
1:44.9	kind of talk about. Again, I'm going to try to keep it quick because I'm starving too. So 10 months
1:51.0	in 25 minutes, we're going to try to do 20. But yeah, start this April 2025. It's been a hell of a time.
1:58.0	I did not know anything about the event industry. I started selling real
2:01.7	estate when I was in college. I got my licensed junior year, started selling my senior year,
2:06.6	was licensed in Virginia, ended up moving to Raleigh, North Carolina. So I got a really cool
	...

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