135: Your Confidence Must Trump Their Uncertainty

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 16 December 2019

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

When someone is at the point of purchase and about to buy from you, your confidence MUST trump their uncertainty. In this episode I share how to sell with confidence.

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Transcript

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0:00.0	When someone's ready to buy, you must show up with confidence. In this episode, I'll tell you how to get it.
0:07.9	Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.
0:14.0	My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have
0:21.6	in front of a lot more people. Thanks for spending some time with me today. Now let's get started.
0:29.6	All the marketing in the world, it doesn't matter. If you don't get this one thing right
0:34.7	at the point of purchase, when somebody is at that critical moment of making
0:38.9	that decision of whether they should buy or not buy because in that moment your confidence
0:45.3	must trump their uncertainty and if it doesn't the sale won't happen but if it does you my friend
0:53.3	put yourself in a great position
0:55.9	to increase your conversions. Bottom line is that a friend of mine, very close friend of
1:00.7	mine, reached out to me recently, she's in the midst of a launch and she's got a lot going on.
1:05.4	There's a million of one thing swirling around in her mind. And in the midst of this,
1:09.2	she isn't exactly where she thought she would be
1:12.5	at this point in the launch and so she started second guessing herself and i was like whoa whoa
1:17.7	i'm like pump the brakes i said look at the end of the day what you are offering is amazing value
1:23.8	and it is going to transform these people's lives. And especially when you contrast what
1:29.8	they're paying to what they're going to be getting in exchange. And by the way, if you haven't
1:34.9	listened to episode number 133 where I talk about all about contrast, particularly as it relates
1:39.4	to pricing, you better go check out that episode. But anyway, I'm sharing all of this with her.
1:44.1	And the final line that I said to her, sharing all of this with her and the final line
1:45.3	that i said to her as i said look at the end of the day your confidence must trump their uncertainty
1:50.7	and you should be oozing with confidence because you have all these pieces going on and by the way
	...

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