#135 – Quick Chat with Stefan Endress

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 15 November 2019

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Despite running a successful design agency that caters to big-name clients like FKA Twigs, Stefan Endress (@stefanendress) has known for years that he wanted to build a product of his own and be an indie hacker. In this episode, Stefan and I dig into what it's like running an agency while developing a new product on the side, how to surmount the challenge of finding customers by focusing on people like yourself, and why bringing a unique style and brand to your business may be more important than having a unique product idea.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/135-quick-chat-with-stefan-endress

Transcript

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0:00.0	What's up, everybody?
0:08.5	This is Cortland from NDHackers.com and you're listening to the IndieHackers podcast.
0:13.1	On this show, I talked to the founders of profitable internet businesses, and I try to get a sense of what it's like to be in their shoes.
0:18.7	How did they get to where they are today?
0:20.2	How did they make decisions, both of their companies and in their personal lives?
0:23.4	And what exactly makes their businesses tick? And the goal here, as always, is so that the
0:27.4	rest of us can learn from their examples and go on to build our own profitable internet
0:30.7	businesses. This is a quick chat episode, which I've been doing once a week for a while now,
0:35.2	where I bring on an indie hacker from the website,
0:37.6	who's been posting milestones about their project or their business, and we just talk about it for half an hour.
0:42.2	So today I'm sitting down with Stefan Endress.
0:44.2	Stefan, welcome to the show.
0:45.9	Thanks for having me. Thank you.
0:48.2	You are the co-founder of an agency called International Magic, where you build products and websites for your clients.
0:54.0	But recently, you started working products and websites for your clients.
0:58.8	But recently you started working on an internal product for yourself called Dex.
0:59.9	So tell us about Dex.
1:00.3	What is it?
1:01.1	And who's it for?
1:02.4	Yeah.
1:10.1	So Dex is a presentation app that we sort of kicked off three years ago for ourselves really because we struggled with the same things.
1:14.6	We had the same issues like every other creative office or design office or designer freelancer has.
	...

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