#135: Mathew Ford—How to Create “FOMO” and Make Your Marketing More Powerful

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 11 February 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What will your customer miss out on if they don’t buy your product or service? That’s the power of “FOMO” - or “Fear of Missing Out.” And as marketers, it’s critical that we create it -- without resorting to cheap fear tactics.

That’s why we’re excited to have Matt Ford on the podcast. He’s the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don’t want to miss out on. Learn how you can apply this powerful strategy to your own brand!

Transcript

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0:00.0	Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose noise is the
0:13.6	enemy and creating a clear message is the best way to grow your business I'm your
0:17.4	host Donald Miller I'm joined by my co-host jJ Peterson hi jJ jj
0:20.3	hello d'an jj j j j jj jj jj
0:21.6	where's the beef?
0:23.0	At Wendy's?
0:25.0	Very good.
0:28.0	Yeah.
0:29.0	Today is the sixth of seven podcast series on the seven part story brand framework and it's time to talk about failure.
0:36.0	Failure, yes.
0:37.0	What will your customers suffer if they do not come to your brain?
0:41.0	Yes.
0:42.0	And so that's why I brought up where's the beef?
0:42.8	Where's the beef? Because if you don't go to Wendy's you're going to get these tiny,
0:45.5	puny little burgers. You get tiny little punies, whatever.
0:47.6	According to their advertising. And you know what? There's a lot of beef in that
0:51.6	to Wendy's burger. But what they were doing is they're
0:53.8	reminding customers everywhere of the negative thing that could happen to you you know we just
0:58.9	went through Super Bowl I was curious because Bud Light went negative in attacking their
1:06.0	competitors. I'm very interested in analyzing that entire campaign. I don't know if we
1:09.4	want to do it today like the whole series. Well I'm curious because one of the
1:12.2	things that we would say is you can't take it too far.
	...

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