#134: How To Motivate Your Customers To Take Action—with Tyler Ginn

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 4 February 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s no secret that a strong call to action is key for creating great marketing material. But what does it look like to actually craft a call to action that people respond to?

To help answer that question we invited our Director of Marketing, Tyler Ginn, to join the podcast for this week’s episode. He sits down with Don and JJ to break down a successful email campaign and gives you practical tips for creating calls to action in your marketing that will get a response. Plus, find out which type of salesperson is statistically proven to be the most successful (hint: the answer will probably surprise you).

Transcript

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0:00.0	Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose,
0:12.2	noise is the enemy and creating a clear
0:14.1	message is the best way to grow your business I'm your host Donald Miller I'm joined
0:17.8	by my co-host jay jay jay jay jay it's the call to action part of the Story Brand Podcast series if you've been listening
0:25.7	we did the first seven weeks of this year we are doing the first seven weeks of this year
0:30.9	covering a different aspect of the seven part story
0:33.5	brand framework yes each episode is designed to help you grow your business through
0:37.6	one paradigm shift yes and today's paradigm shift is you have to call people to
0:42.4	action yes people do not take action on People don't want to be the guy on television at midnight sawing a mattress in half.
0:55.6	I'm crazy Larry.
0:58.6	I've lost my mind.
1:00.2	I've lost for a month so you don't have to lose your money.
1:05.0	You know there was a guy, is a guy in Houston, Texas, and everybody in Houston can testify to this,
1:10.0	his name is Matrice Mac.
1:11.0	And Matrice Mac has a store called gallery furniture and everybody
1:15.4	in Houston loves mattress Mac he is a beloved figure in Houston and he really got
1:20.0	his start doing it wasn't that kind of cheesy yeah but he definitely like he would have a
1:23.3	fan of money in his hand and his tagline was I'm here to save you money right and he
1:27.6	would shake it toward the camera and he's built this multi million of millions of dollars in one furniture store north of Houston
1:36.0	out by Intercontinental Airport, George Bush, Intercontinental, and Oliver.
1:38.4	I think he was going to run for mayor, but he lived slightly outside of the city and so he couldn't do it.
1:43.5	Gives enormous amounts of money away to charity.
	...

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