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Business Made Simple Podcast

#136: David Pursell—What If You Sold Your Product in a Crazy, Unexpected Way?

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.82K Ratings

🗓️ 18 February 2019

⏱️ 40 minutes

🧾️ Download transcript

Summary

How did one family-owned business crank out a 90% conversion rate (!!!!) for their golf course fertilizer -- even when their product cost more than their competitors’? They showed their prospects how great life could be once they buy -- and they did it in a wild and wonderful way. David Pursell, the CEO of Pursell Farms, tells the whole story this week on the podcast. It’ll inspire you to think creatively about your sales process, too.

Transcript

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0:00.0

Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose,

0:13.6

noise is the enemy and creating a clear message is the best way to grow your business.

0:17.2

I'm your host Donald Miller. I'm joined by my co-host.

0:19.2

J.J.

0:20.2

Hi, Jay, Jay, we were on part seven.

0:24.5

Ah yes this is the

0:25.8

da da da da the climactic scene

0:27.8

this is the final one of this series and we've basically gone through the story

0:32.0

brand seven part framework in the first

0:34.0

seven weeks of 2019 I have two we should we need to do more series yeah we need to do

0:39.3

more like you know like all these other really well-known podcasts. We should do just a bit of a

0:44.5

murder mystery every episode. Yes please. Yes please. It would actually be fun to

0:48.5

write that. Now people are going to expect it. Yeah. This series has been less about a murder mystery and more about growing

0:54.6

your business. And it's we've gone through each point in the framework. If you've

0:57.8

read building a story brand or attended our live workshop, you know what it is. And it's

1:01.6

seven-part marketing framework based on the elements of

1:04.2

story. So go all the way back to the beginning of 2019 if you haven't listened to

1:08.4

all seven podcasts and we will explain the seven part framework slowly.

1:12.1

If you want to make sure you're doing it right and we will explain the seven-part framework slowly.

1:12.8

If you want to make sure you're doing it right, come see us at a live workshop in Nashville,

1:17.0

Tennessee. You can register that at storybrand.com.

1:19.8

But the seven-part framework is, in summary, you have a character, that that's your customer you got to define what they want that's how the story gets started

...

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