#134: Preparing for Future Traffic Declines: What Content Creators Need to Know

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 3 November 2016

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

How are you responding to the shifts happening NOW in social media marketing? I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner. Click here to learn what updates to make to your social media marketing plan today. You may be noticing that organic social reach is declining. It’s scary, but don’t be afraid because while it sounds all doom and gloom, it’s not. There’s actually a lot of quality opportunities out there and the best ones are explained in this episode. Are you noticing that even the Facebook social media marketing rules are shifting? Michael tells you what you should no longer be doing on Facebook — and he also touches on you where your focus should be on Facebook. Learn what you can do to pivot your approach. The strategies that Michael gives you are ones that I am using too. You will hear MUST-DO tips for email marketing (including how to ensure your emails are delivered and opened), conversion rate optimization, how you can best use podcasts to drive traffic, as well as tracking and analytics. Listen in now. AND, Michael has an early-sign-up announcement about Social Media Marketing World 2017. I’m going to be speaking and I hope to see you there! Get registered now at the link at the bottom. Details here.

Transcript

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0:00.0	You're listening to the online marketing made easy podcast episode number 134
0:07.0	Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host
0:15.4	Amy Porterville
0:25.8	Well, hey there Amy Porterfield here and welcome to another episode of the online marketing made easy podcast
0:32.5	I am very excited about our special guest today Michael Stelzner the founder of social media marketing world
0:41.4	Now Mike's been on my show a few times so if you follow my podcast you've heard me say that Mike has been a huge mentor in my life
0:48.9	And I won't go into the whole back story
0:51.1	But when I work with Tony Robbins Mike wrote a white paper for the Robbins team and
0:57.7	Mike and I got to work on that together kind of back and forth in terms of
1:01.4	What he was working on what needed to be changed the direction we were going?
1:04.9	So I kind of was the middleman and I got to know Mike and he kind of took me under his wing because at the time
1:10.4	I was ready to take the leap and leave corporate so my first big gig was with Mike Stelzner
1:16.7	He was working on this very unknown thing called social media examiner and he wanted me to come on and
1:23.5	Allow me to work on some of the projects in terms of getting the blogs together in the community and all that good stuff
1:28.6	At the time it wasn't even live yet and now it is wildly successful and today social media
1:36.7	Examiner is probably best known for their mega hit live event
1:41.6	Social media marketing world and we'll talk a little bit about social media marketing world in this podcast
1:46.6	But not necessarily to promote it but to show you how Mike is marketing social media marketing world differently
1:53.8	now that
1:55.8	Social organic reach has greatly declined and we'll talk about that in this episode
2:00.7	Because we're going to be really real in this episode and Mike's going to talk about the things that are no longer working with social media
2:09.6	And he's going to talk about the fact that there are consequences if you don't shift the way you market the great thing is
	...

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