Hello, everyone. My guest today is Johannes Herzr. He is a serial entrepreneur with one acquisition and two disastrous failures prior to his current venture, Door Boost. He's also an online advertising expert with more than eight years of experience in advertising for retail brands and their retail locations. Johanus, are you ready to take us to the top?

Sure, yeah. All right. So, tell us real quick, what does Door Boost do and how do you guys make money?

What's the revenue model?

So we're basically a classic software service model, but we do make a lot of money still

with services that we add on top of our software.

What's the breakdown out of curiosity? How much,

what percent of your last 12 months revenue was software versus professional service?

So the last 12 months were actually pretty much, even though. So we have 50%

software as service subscription and 50% services that we just add on top of that. And which

one's growing faster?

The subscription model is growing faster.

Just because we've shifted a little bit, we might get into the later in this interview.

Yeah.

That's great.

Okay, so before we go down that rabbit hole, yeah, tell us about the business.

What do you do?

Yeah, so we, by now, we have become something that doesn't exist as of right now as a category.

It's basically a campaign distribution platform.

So what that means is we allow brands that work with retail locations to create campaigns from their headquarters and basically distribute them into thousands of

retail accounts. And on the way, basically making sure that the retailers are running the

right campaigns are taking care of the brand, are representing the brand the way it should

be represented. And they're also able to subsidize campaigns. And that's the really interesting

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