134: This 20 Year Old PR Expert Shares His Top Branding Tips And How He Took His Business To 6 Figures A Month
Millionaire Mindcast
Matt Aitchison
4.4 • 716 Ratings
🗓️ 19 February 2018
⏱️ 59 minutes
🧾️ Download transcript
Summary
Welcome to this weeks Millionaire Mindcast interview.
Today we are joined by Ulysses Osuna, a 20 year old superstar in the PR industry. In this interview he will teach us why even if you have a small following your personal brand is important, what initial steps everyone can take to start their own personal brand and how to leverage smaller publications to grow your brand.
Ulyses Osuna is a 20 year old entrepreneur who founded Influencer Press, a six figure a month PR firm focusing on building personal brands. He has been featured on Forbes as a Young Entrepreneur Succeeding in Media Breakthroughs, on Inc as one of Six Millennials to have Thriving Businesses and on The Huffington Post as a 20 Year Old Dominating the PR Space. Before starting his Influencer Press Ulyses was contributing to Entrepreneur, Influencive, Business.com and The Huffington Post.
What you will learn:
-What is PR (as Ulyses defines it) and service does Ulyses provide? (5:20)
-How did Ulyses start his journey and what was his game plan for making an immediate impact? (7:15)
-Why is it important for everyone to build their personal brand? (9:50)
-What are some of the “do’s” and “don’ts” of personal branding? (14:12)
-Is it better to be completely authentic or craft a persona that helps the brand? (17:38)
-For someone that wants to get started in branding what are the initial steps to take? (23:20)
-Who is Ulyses surrounding himself with and how is he staying ahead of the curve? (32:45)
Quotes:
-“Perception is reality nowadays.”
-“Life gets easier when you have a personal brand.”
-“If you showcase what you say or what you do, that’s a lot more credible than you ever saying how credible you are.”
-“There is a big misconception that you need to be a badass to be featured, which is really not true.”
-“The two critical ways of scaling a business is through systems and through people.”
-“There are three things every service business needs… attraction, conversion and delivery.”
Resources:
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Stay in touch with Matty A:
Website: https://mattaitchison.com/
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YouTube: https://www.youtube.com/channel/UCinIteUWBIk-ycgg5i7q99w/featured
How to connect with Ulyses:
Their Website: http://influencerpress.com/
Facebook: https://www.facebook.com/ulyses98
Transcript
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| 0:00.0 | Welcome to the Millionaire Mindcast, where we broadcast weekly interviews with millionaire minds from across the globe to empower you on your journey of unlocking a rich and fulfilling life. |
| 0:17.1 | It's time to unleash your millionaire within. Now's your host mattie a yo yo yo what's going on |
| 0:26.6 | everybody welcome back to another episode of the millionaire mindcast the show that focuses on all |
| 0:30.5 | things mindset money and motivation to help you increase your income impact and influence as |
| 0:36.7 | always i'm your host matt Maddie A. We got another |
| 0:38.8 | millionaire mindcast episode that is going to be hands down something you are going to want to be |
| 0:44.3 | paying attention to, especially from the perspective of we are heading into a digital world. And |
| 0:49.8 | if you have not considered creating a brand, whether that's for your business or for yourself, |
| 0:56.0 | you are missing massive opportunity. And today, my guest, Mr. Ulysses Osuna, this dude is a young |
| 1:02.8 | gun and he is killing it. I think he has been, we just talked about having a $100,000 month |
| 1:09.6 | in his business. What he does is he does PR. And he really |
| 1:13.9 | connects people with, you know, influencers and platforms and Forbes and Huffington Post and media outlets |
| 1:21.2 | and really helps people craft what their brand and what their messages. And, you know, it's |
| 1:25.7 | interesting because not long ago, really the only people that |
| 1:29.2 | created celebrity or had a brand were, you know, movie stars or athletes or politicians. |
| 1:35.0 | And now, you know, the everyday average Joe and Jane are creating these kind of brands |
| 1:41.9 | because of the ability to leverage the technology and the |
| 1:45.5 | platforms and the exposure that these things can provide you nowadays to get more |
| 1:49.8 | customers to create more revenue to generate more opportunity to travel the |
| 1:54.2 | world I mean there's so many different ways that you can leverage PR in a |
| 1:58.7 | positive way to you know expand your world of opportunity. So we really |
| 2:03.6 | dove into a lot of great stuff. I mean, this is one of those episodes. You're going to want to have, |
... |
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