This is Adele Sweetwood, author of the Analytical Marketer,

How to Transform Your Marketing Organization.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern marketing and now here's your host

Douglas Burdett. Hello thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this episode's show notes at marketingbook podcast.com,

which is also where you can sign up for the

Marketing Book Podcast newsletter so you never miss an episode. This episode of

the Marketing Book Podcast is sponsored by Content Marketing World 2017 this September.

I'm going to be there.

How about you?

Content marketing world is the one event

where you can learn and network

with the best and brightest in the content marketing industry,

including several authors who have been guests on the marketing book

podcast. You will leave the conference with all the materials you need to take a

content marketing strategy back to your team and to

implement a content marketing plan that will grow your business. To register and

get the best price do two things. First, go to podcast.com and click on the content

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