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Online Marketing Made Easy with Amy Porterfield

#133: How to Get Unstuck in Your Course Creation Process

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 24 October 2016

⏱️ 40 minutes

🧾️ Download transcript

Summary

Are you having a love/hate relationship with your course creation?

Creating your first online course can be a challenge. How do you decide which content to keep and which to leave out.

I have been there. It’s awful, you have such passion for your topic, but for a plethora of reasons it’s not coming through when you put pen to paper (or fingers to keyboard).

I’ve built FIVE blockbuster courses over the last six years AND I’ve been in the very same struggle you may be feeling right now.

Nearly 40,000-enrolled-students later, I’m going to walk you through how to break through the obstacles that can stall your product creation process.

I am dedicating this entire special episode to demystifying the product creation process.

I’m giving you the you exact steps to take when you feel stuck. (And, what the most common reasons are for getting stuck, so you know what to look for next time around.)

There are three questions you should ask yourself before you create any course. These questions will help you find FOCUS. Once you have that, your creative energy will flow.

I will also help you decide what content makes the most sense for your business and your audience right now. For example, do you know if you want to create an Introductory Course or a Signature Course? I’m breaking down both of these for you.

Listen in to hear how you can get unstuck and create the course you’ve desperately wanted to complete. (The finish line is closer than you think.)

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:03.2

Made Easy Podcast episode number 133.

0:07.4

Welcome to the online marketing

0:10.0

Made Easy Podcast.

0:12.0

Business advice so easy, you'll feel like you're cheating.

0:15.5

And now your host, Amy Porterfield.

0:18.5

Welcome back to another episode of the online marketing made easy podcast.

0:31.6

I'm your host, Amy Porterfield.

0:33.8

Now tell me this, have you ever actually hated yet loved doing something at the same time?

0:41.1

Maybe you're completely passionate about it, even really good at it.

0:45.6

Yet you feel like you struggle with it every single time.

0:51.4

That's how it sometimes feels when you're creating an online course.

0:55.3

And that's why I'm dedicating an entire special episode to the mysteries of the product creation

1:01.7

process.

1:02.7

Specifically, what the heck do you do when you get stuck?

1:07.9

I feel like the most common reason we get stuck when creating a course is because it's

1:12.2

tough to focus.

1:14.4

I hear this one all the time from my students.

1:17.8

Recently I saw a post on Facebook and this is what it said.

1:22.0

Anyone else out there having a hard time nailing down their course content?

1:26.2

I feel like I have so many good pieces, but I don't know where to start.

1:31.8

And that happens all the time.

...

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