#133: Horst Schulze—How to Lead With Vision So Your Brand Stands Out

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 28 January 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Ritz-Carlton is one of the most iconic brands in the world. And on this episode of the podcast, we welcome the visionary who built it, Horst Schulze.

He shares the practical strategies he used to do it. How to craft a compelling vision. How to make sure all your employees share that vision. Plus, the four key objectives every successful business pursues in order to succeed. It’s a masterclass in authentic branding and visionary leadership from a man who knows exactly what it takes to excel at the highest level -- and what he shares will help you excel, too.

Transcript

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0:00.0	Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose,
0:13.2	Noise is the enemy, and creating a clear message
0:15.7	is the best way to grow your business.
0:17.0	I'm your host Donald Miller.
0:18.2	I'm joined by my co-host, J.J.
0:19.5	Piederson, hi, J.J.
0:20.9	Today we're talking about Plan. it is part three of our seven part series going through the seven part story brand framework part four yeah
0:30.2	because isn't it character problem guide plan?
0:32.7	Oh, I forgot the guide.
0:35.0	Part four.
0:36.2	And you know why I forgot?
0:37.6	Because I wasn't clear on the plan.
0:39.9	Yeah.
0:41.1	Which is today's topic.
0:43.0	Yes.
0:44.0	Today's topic is the plan and we had a plan for doing these podcasts and we are following it.
0:49.0	That's right.
0:50.0	Everybody wants a plan.
0:52.0	It's actually a marketing point in our framework.
0:55.3	If you haven't tuned in, we are on the fourth week of 2019.
0:59.2	In the first seven weeks, we are going through the seven-part story brand marketing framework to help you clarify your
1:04.1	message and we went through character you had to define what your customer wants.
	...

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