Today, we're going to have Helium 10's new vice president of product, John, joining us.

He's going to talk about his life journey, which included a stop working at Apple,

and he's going to go deep into our brand new product market tracker for Amazon seller.

How cool is that?

Pretty cool, I think. Hello everybody and welcome to another episode of this serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted,

and unrehearsed, organic conversation about serious strategies for serious sellers

of any level in the e-commerce world. And today we've got somebody who's not necessarily a serious

seller. He's one of my coworkers here, our new vice president of product. John, John, how's it going?

Good. How are you, Bradley? Pretty good. Pretty good. Now, before we get into it, in your entire time working here, I have never even attempted to pronounce your last name because there's about 17 consonants in there right next to each other. Now, is that like a Dutch name or what's the origin of that?

Yeah. Actually, if you guys know, Boyan, he was asking me the same thing, but it's Croatian. Croatia? Yeah. And so how do you pronounce it? So it's silent G. So it's Jeldom. Okay. Okay. I still won't get it, so please don't hold me to that. John, John is pretty easy. That's my son's name. That's my middle name. So if I miss that, you know, I'm kind of in

trouble, but I think you'll let it slide if I don't get your last name exactly correct.

Totally. Totally. But anyways, speaking of, you know, your name having Croatian origins, is that

where you were born or were you born in the States? Yeah, I was born in the States, but I think

my grandparents were from that region.

Austria, Croatia, that's kind of my dad's side, and then have all sorts of other European

background from my mom's side.

Okay.

Now, I know recently you moved down here to the Irvine area to be closer to the office,

but you had come from

up north. Is that where you were born up north, like Bay Area? Or were you from originally in the

States? Yeah, so I grew up outside of Chicago, actually. So I was there until college,

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