1336: Scaling a Small Business Without Going Broke with Lara Hodgson

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 1.9K Ratings

🗓️ 28 March 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

While it's never been a better time to start a business, it's also never been harder to grow a business. Guest Lara Hodgson is coauthor with long-time business partner Stacey Abrams of the new book LEVEL UP: Rise Above the Hidden Forces Holding Your Business Back. In it they share intense behind-the-scenes stories of building their own businesses—two of which failed, and the third successful company, NOW. Lara provides actionable, get-it-done principles for founders—especially those who have been historically disadvantaged in entrepreneurship like women and people of color—to break free and get to the next level. Want more articles and videos by Farnoosh? Check out www.cnet.com/somoney. Subscribe to her weekly So Money newsletter for the latest updates and advice. Catch her weekly money videos on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So money is brought to you by CNET, the site that shows how to navigate change all around us.
0:06.4	So money episode 1336, Lara Hodgson, co-author of the book, Level Up, rise above the hidden
0:12.9	forces holding your business back. You're listening to So Money, with award-winning money guru
0:19.6	Farnoosh Karabi. Each day, in a 30-minute dose of financial inspiration from the world's top
0:25.2	business minds, authors, influencers, and from Farnoosh ourselves. Looking for ways to save on gas
0:32.4	or double your double coupons? Sorry, you're in the wrong place. Seeking profound ways to live a
0:37.9	richer, have your life. Welcome to So Money. Not only was there fair, there were very,
0:44.7	real tears. I still remember the days that I sat in my car and cried because I had, you know,
0:51.0	in my mind, had messed something up. But I think you're right. I think that this idea that
0:56.8	entrepreneurs love risk and they're fearless and they just leap off of cliffs and, you know,
1:02.2	build the wings on the way down, the unfortunate byproduct of creating that persona for an entrepreneur
1:10.8	is that it discourages many people who would be amazing entrepreneurs from ever giving it a shot.
1:18.1	Welcome to So Money, everybody. I'm Farnoosh Karabi. Our guest is Laura Hodgson, who with co-founder
1:23.5	Stacey Abrams has launched multiple companies and they have now co-authored a book called Level
1:29.8	Up, Rise Above the Hidden Forces Holding Your Business Back. Because here's the situation right now
1:36.3	in our country. It's one thing to start a business and right now there is a thirst for entrepreneurship
1:41.3	like never before. Many businesses are being started right now. The problem, however, is growing
1:48.0	that business. At some point, small business owners will navigate a critical turning point and
1:53.2	that's either leveling up or giving up. And that's where our conversation with Laura begins.
1:58.8	We talk about how she and Stacey went on to raise capital, utilize their network and take actionable
2:05.6	steps to scale their business. A little bit more about Laura Hodgson. Our guest, she is president
2:11.1	CEO of Now Corporation. She's served as an entrepreneur in residence at Harvard Business School.
	...

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