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Marketing Your Business - Marketing Strategies for Business Owners

133: Make Your Price Feel Like a No Brainer

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9664 Ratings

🗓️ 11 December 2019

⏱️ 18 minutes

🧾️ Download transcript

Summary

In this episode I talk about how to use the price of your product or service to make it feel like an absolute no brainer purchase.

 

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Transcript

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0:00.0

What's the number one way to make your price feel like an absolute no-brainer?

0:06.4

I'm going to tell you in this episode.

0:08.2

So buckle up, my friend, because here we go.

0:12.9

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

0:19.1

My name is Stu McLaren, and each week we'll take a

0:21.5

behind the scenes look into the real world marketing tactics and strategies for getting what you

0:26.2

have in front of a lot more people. Thanks for spending some time with me today. Now let's get

0:31.2

started. This episode is going to be so good and so applicable because it doesn't matter what you are selling.

0:41.2

You could be selling physical products.

0:42.8

You could be selling services.

0:43.9

You could be selling digital information inside a membership site or a course.

0:48.4

Or you could be selling software.

0:50.1

It doesn't matter.

0:51.3

This episode is for you.

0:53.8

Why?

0:59.7

Because it's all about pricing. Now, here's the promise of this episode. By the end of this episode, you are going to know the number one way to make your price feel like an

1:05.9

absolute no-brainer. And again, it doesn't matter what you're selling. If you're selling low ticket items,

1:11.5

if you're selling high ticket items, or you're selling something in between, it doesn't matter

1:14.8

because you can apply what I am going to share in this episode. Here's the thing. Does your price

1:21.7

matter? Yes. But it may not matter as much as you think. What comes before and after your price is what really matters most.

1:31.9

For example, let's say you're in the grocery store, and this happened to me recently.

1:36.4

I was in the grocery store, and I saw that blueberries were on sale.

...

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