The question came in. How do you run a successful challenge? Well, I got some experience and I got

five juicy tips coming your way. Here we go. Marketing your business is for you, the business

owner, who has a product, a service, or a message that you believe in. My name is Stu McLaren,

and each week we'll take a behind-the-scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Well, hello, my friend. It's me, Stu, and I am back today. And we're going to be talking about a particular

marketing strategy and tactic that many people have questions about. In fact, recently, during our

Impact Mastermind in our Facebook group, the one and only, Bonnie, she asked a question about

challenges. How do you run a successful challenge?

Now, challenges are great because challenges create a lot of engagement and more importantly

is they help people begin to make some type of progress that's important.

If you are launching anything, helping your audience make a little bit of

progress during your launch only plants the seeds of helping them see the possibility and the

opportunity of doing and experiencing more of that progress and success. So anyway, long story

short, there are obviously a multitude of different

strategies that you can incorporate in any type of launch. And I talked back in episodes number

123 and episodes number 124 when I debriefed our $5 million launch. I talked about the strategies

that we used. But there are other strategies that you can use as well,

and a challenge is one of them. So the question then becomes, how do you successfully run a

challenge? I've got some experience with this, and so in that, I responded to Bonnie, and I gave

her these five tips that I'm going to share with you if you're thinking about running a challenge. Tip number one,

you want to have a clear finish line that everyone is working towards. What do I mean by that?

...