Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the

enemy and creating a clear message is the best way to grow your business I'm your

host Donald Miller I'm joined by my co-host jay jay jay jay jay jay jay

hi j done it's episode 3 of 2019 and as you know we are actually going through the

seven-part framework in the first seven weeks of 2019. We went through week one, which is

define what your character wants. We went through week one which is define what your character wants we went through week two which is define your character's problem and this week is don't play the hero play the guide yes It is the biggest, biggest paradigm shift in the entire

framework. Everybody loves it when they hear it and it just rings true as

soon as you understand it. It hit me hard because I came to Story Brand as a client. I came to like check it out. We were friends like I was

branding some things and I worked in nonprofit in particular like fundraising and stuff for a long time.

I had worked for public relations. My undergrad was in

public relations. I taught communications at universities and when I

discovered this piece, this is what changed everything because for me I always had a really hard time being a salesperson

like what I felt like was being salesy of like you had to go out and talk about how awesome you are

and your product is for nonprofits give me money and oh you deserve this product because I'm good enough and I'm the best out there and I hated that and I always felt like I had to do that and when I discovered this piece I was like, oh, I can do this. I can actually become somebody who helps people along in their journey. I have the ability to give them a plan or an answer or a product that can move them down their journey,

overcome their problems, and I need to be able to talk about it in a way that engages them

so that they can find it.

And here's the real paradigm shift.

It's not just don't play the hero, play the guide.

It's this.

Stop telling your story and start inviting people into a story.

And everybody, I mean, we have so many people come to us to say, man we got such a great story,

we need story band to help us tell it.

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