133 - Brand Strategy and Advertising — with Tim Maleeny

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 12 May 2021

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking. But advertising is also thrilling. You're given a unique problem and it's up to you and your teammates to solve it. Like group of creative detectives. In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas. He also writes mystery novels. Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over. As an expert brand strategist he also knows when to sell, when to engage, and when to simply celebrate. If you work for an agency, run your own, or are just curious about how brand strategy in advertising works, then you will enjoy this chat. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	being able to jump back and forth in your brain about what would you do, where would you spend the money?
0:04.0	I've had so many clients over the years say, these are really cool ideas, which ones would you do would you spend the money
0:09.2	on and they really need to trust that you have an objective point of view on this is what's going to be most
0:15.0	effective and nobody can outspend the world's distractions.
0:19.4	So this myth that we're going to do something really cool and everyone's going to care about it.
0:23.3	You have to think about where, when, and how are you going to do. Welcome to the future podcast, a show that explores the interesting overlap between design, marketing, and business.
0:58.0	I'm Greg Gunn.
1:00.0	To say that the advertising world is competitive would be like saying that water is wet.
1:05.0	People fight tooth and nail to land big clients.
1:09.0	For every account that is one, another is lost.
1:12.0	And missing the mark on a pitch you've poured your soul into can be
1:16.3	heartbreaking. But advertising is also thrilling. You're given a unique problem and it's
1:22.2	up to you and your teammates to solve it,
1:24.7	like a group of creative detectives. In this episode we were given the rare opportunity
1:30.3	to speak with someone operating at the highest level of advertising.
1:34.0	He's the president and chief strategy officer for Global Agency,
1:39.0	Havas.
1:40.0	He also writes mystery novels.
1:42.0	Our guest explains how advertising He also writes mystery novels.
1:43.0	Our guest explains how advertising, strategy, and just being a human all work together.
1:49.0	In his 20-plus years in the industry, he's learned what matters to clients and how to win people over.
1:55.6	And as an expert brand strategist, he also knows when to sell, when to engage, and when to simply celebrate.
	...

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