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SaaS Interviews with CEOs, Startups, Founders

1326 Can He Combine Mailchimp, Hubspot, Zenefits at $99/mo Price Point and Win SMB's Over?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 12 March 2019

⏱️ 17 minutes

🧾️ Download transcript

Summary

Geoff Roberts is Co-founder of Outseta, a software platform that gives SaaS companies all the tools they need to launch and scale a subscription business.

Transcript

Click on a timestamp to play from that location

0:00.0

Trying to combine many of these tools that startups need and putting it all in one package at a $99 price point.

0:06.0

They've signed up five folks at $99 bucks a month.

0:08.5

Team of four again launched in 2016, developed and developed and coded and coded for two years, launched pricing in early 2018.

0:15.7

This is the top entrepreneurs podcast where founders share how they started their companies and got filthy rich or crash and burn.

0:25.6

Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.

0:35.6

We went from a couple of hundred dollars to two point seven million.

0:39.3

I had no money when I started the company.

0:41.3

It was a hundred and sixty million dollars, which is the size of any IPOs.

0:44.3

We're a bit strapped.

0:45.3

We have like 22,000 customers.

0:49.3

With over five million downloads in a very short amount of time,

0:53.3

major outlets like Inc are calling us the fastest growing business show on iTunes.

0:59.0

I'm your host, Nathan Latka, and here's today's episode.

1:03.5

Hello, everybody.

1:04.2

My guest today is Jeff Roberts.

1:06.4

He's co-founder of a company called Setta, a software platform that gives SaaS companies

1:10.1

all the tools they

1:10.8

need to launch and scale a subscription business. Jeff, are you ready to take us to the top?

1:15.9

Let's do it, Nathan. All right. So tell us about this tool. What do you guys do and how do you make

1:19.9

money? Yeah, so we're a subscription business ourselves. But the idea is basically if you're a SaaS

1:26.2

startup, all the SaaS startups that we've encountered in our time as operators, advisors, founders are doing the same thing.

1:33.3

They're going out, they're buying a CRM system, they're eventually going to buy a billing system, and they need some sort of communication tools, whether those are sales and marketing tools, customer support tools.

...

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