1320 $14m in ARR on $2.9m Raised Inventing New Visual Way to Code Service 3000 Freelancers

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 6 March 2019

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Vlad is the CEO of Webflow, which he co-founded with his brother and a close friend. While studying 3D animation (with dreams of working for Pixar) in art school, he fell in love with the power of programming. He lives near San Francisco with his wife and two daughters.

Transcript

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0:00.0	Good morning, everyone. It is Wednesday, and I'll tell you what, I'm still in New York on this press tour.
0:04.3	Today, I'm going to cheddar on the stock exchange floor, then Cirrus Radio, then NASDAQ and Times Square.
0:10.5	They're putting the book up all in Times Square. It's going to be a total takeover. But the book is live,
0:15.2	capitalistbook.com. Yesterday, if you missed me, go back and watch again. I was on Fox and Yahoo. Many TV stations
0:21.8	want me on. And we have massive book launches coming up later today. I'll be on CBS as well. So check it out.
0:27.1	Again, the book is all SaaS data, SaaS war stories. You guys have heard excerpts of this over the
0:32.5	past couple days here on the podcast feed. But I'd love for you to go check it out. Take a look at the preview at
0:37.8	Capitalistbook.com. If you're young and don't have money to buy the book, you can get a lot of
0:41.6	value there still. That's Capitalistbook.com. Or just pause this or when you're done driving and just
0:46.6	search Latka book on Google. It'll pop up. We are definitely going to hit bestseller status here. The sales are incredible. So get the book so that when your friends are talking about it, you know what they're talking about.
0:56.6	I don't want you guys to miss out.
0:57.6	You guys are the originals.
0:58.9	Okay, capitalistbook.com.
1:00.1	In the meantime, here is today's CEO.
1:03.7	Founded the company WebFlow back in 2013 with two of his friends, one of them being his brother. Now, it's 65 people really helping
1:11.3	you know, freelancers build websites. The ultimate goal, a new way to code, a visual way to code.
1:17.1	It's democratized. Anybody can do it. Unlocking so much power for so many people. Currently,
1:21.1	about 30,000 customers paying 40 bucks a month, doing $1.2 million per month or about 15 an ARR run rate today. That's up 100% year over
1:28.9	year from about 600 grand a month through recurring revenue in July of 2017. Less than 5% gross
1:33.7	logo turn on all their cohorts. Some of their cohorts, it's way, way better than that.
1:37.3	CAC today about $85 payback period on the worst case, three months because he's built the thing to be now profitable, which I love.
1:44.2	65 people based in Sanfran and other remote locations.
	...

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