Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve in an agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the co-founder and CEO of CareerGig and host to the Agile World podcast. Today, we're going

to talk about the ongoing value of SEO or search engine optimization and how it helps Agile

marketers continue to stay relevant. Tell me, discuss this topic. I'd like to welcome John Vaughn,

founder and president of local SEO search. First, John, welcome to the show, and why don't you tell

me a little bit about your background and why you started local SEO search back in 2013?

Well, thanks a lot for the intro Greg. So 2013 was definitely a pivotal year for me.

I just finished working for 10 years doing sales in advertising, and I dabbled in traditional

advertising sales, newspaper, directories. I dabbled in to online affiliate performance

base at marketing, and then my longest stint was actually working at yellow pages group.

So it's a printed directory of phone numbers, delivered to every single home. So I had a really good

experience working with a lot of small, medium-sized bricks and mortar service type kind of

businesses in every single niche, every single market in the my home area of Toronto. And I was

able to meet with thousands of business owners at that time. And the one thing that really connected

and resonated with me was these business owners were real, honest, hardworking people that served

the purpose in the community. They understood how to run a good business. They understood why they

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