132. How To Rebuild Business Momentum When You’re In A “Season of Suck” - With Brittany Driscoll, Co-founder of Squeeze

Cubicle to CEO

Ellen Yin

Marketing, Entrepreneurship, Business

5.0 • 580 Ratings

🗓️ 7 March 2022

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the company from $30M to more than $100M. In addition to Squeeze, she also leads The Feel Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. You can catch her as a co-host with Alli Webb and Lori Harder on the Girlfriends & Business podcast. Connect with Brittany: https://www.squeezemassage.com/ Instagram: https://www.instagram.com/squeeze/ Facebook: https://www.facebook.com/squeezemassage/ Twitter: https://twitter.com/squeezemassage If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Cupacal to CEO podcast, episode 132. Today's case study looks at how to
0:05.9	rebuild momentum in your business when unexpected circumstances force you to change plans.
0:11.7	Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way
0:17.1	better massage experience that she co-founded with Allie Webb, founder of Drybar.
0:22.3	Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale
0:27.2	the company from $30 million to more than $100 million. In addition to Squeeze, Britney also
0:33.8	leads a feel-good company, a service agency set out to transform the way people
0:38.5	experience retail by building and scaling a collective of female-founded wellness brands
0:43.3	dedicated to bettering the mind, body, and soul for good. You can catch her as a co-host
0:48.9	with Ali Webb and Lori Harder on the Girlfriends and Business Podcast.
1:00.4	Hey! and Lori Harder on the Girlfriends and Business Podcast. Welcome to the Cipal to CEO podcast. I'm your host of marketing minimalist, Ellen Yin.
1:06.0	I'm a first generation Asian American founder who profitably grew my business to $1 million by age 26 with no
1:13.1	funding or debt. Now I'm on a mission to share what I've learned to help you scale your own
1:18.4	impact and income. Whether you're trying to escape an actual cubicle or breaking out of a
1:23.9	figurative box that has kept you stuck, we're giving you access to the best and brightest
1:28.2	minds in business on our show every Monday. Listen in as these leaders impart their wisdom,
1:33.9	inspiration, and encouragement to empower you to become the CEO of your dream business and life.
1:52.3	Hey, Brittany, good morning from the West Coast. You're over on the East Coast in Nashville,
1:58.8	right? So it's early afternoon on a Friday. How are you doing today? Yes, happy feel good Friday,
2:02.6	Ellen. Thank you for having me. I want to know more about your employee to entrepreneur story because we ask all of our guests about this, right? The two-minute
2:06.7	version of how they made that leap. But your story is particularly interesting because your boss
2:13.7	actually became your co-founder, which is not very common. So tell us about how you went from being
	...

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