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SaaS Interviews with CEOs, Startups, Founders

13 Lessons I Learned Bootstrapping to $20m in Revenues

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 16 May 2024

⏱️ 22 minutes

🧾️ Download transcript

Summary

TimeDoctor CEO Liam Martin has used his community to bootstrap his SaaS to $20m. He'll show you how he grew 202% in 2020 and continues to grow profitably. Can they hit $25m by Dec 2024?

Transcript

Click on a timestamp to play from that location

0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, KAC, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:30.0

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:38.3

SEO has a 202% return on ad spend, paid ads has 155% return on ad spend, and email

0:44.7

has 127.

0:45.7

Bootstrap companies grow faster than their venture-backed counterparts.

0:50.5

Past 10 million ARR.

0:58.0

I want to start out my talk with a question, because I always like to start out my talks with questions.

1:01.0

And usually these questions are something that I talk about

1:03.0

around a couple other founders.

1:05.0

And this question, the more that I thought about it,

1:09.0

the more that I realized it was actually a lot more complicated

1:12.3

to answer than initially when I asked it.

1:16.1

And that question is, how do we build billion dollar bootstrapped SaaS companies?

1:23.4

How many of you guys are bootstrapped right now?

1:25.6

Just to raise the hands.

1:26.6

Perfect. And how many are venture backed?

1:29.8

Okay, cool.

1:30.4

You guys are going to be pissed off, but don't worry about it.

1:32.6

You're going to learn something from this as well.

1:35.2

So here's some interesting statistics.

1:37.7

Bootstrap SAS medium growth rate is 28.5% from 3 to 20 million ARR. That's pretty good. Another statistic that I saw was

...

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