See, it did a launch, and it didn't go so well. Does that mean that you are doomed forever?

Heck no, my friend, you are just getting started. And in this episode, I'm going to show you how to fix a failed launch.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren,

and each week we'll take a behind-the-scenes look into the real-world marketing tactics and

strategies for getting what you have in front of a lot more people. Thanks for spending

some time with me today. Now let's get started. So you're just coming out of a launch, and you didn't quite get the results you were looking

for. How do you know what to improve? That's what I'm going to cover in this episode. And listen,

no matter whether we have a launch that does phenomenally well or a launch that completely

flops or perhaps one that just kind of did the same as before.

I'm always looking to do a debrief because I heard from a mentor or friend or colleague of mine

in the past that the money is in the debrief. And one of the things that we do all the time is

we always do a debrief. We look at what worked, what didn't work, and what are we going to do

different next time around. And so here's the thing. When I am specifically looking at a launch

that did not perform, I'm going to dig deep and I'm going to look at specific elements and that's

what I want to walk you through. So this all came up because recently we had a

triber in our Facebook group who launched and their membership and they got some results,

but they didn't quite get the results that they were hoping for. And she was like, please,

somebody helped. Like, how do I improve this? I thought I was doing everything right. And clearly,

I wasn't. And so what do I need to do

differently next time around? Whenever I'm in this situation, there are three areas that I am going to

pour my attention into. Starting with area number one, and that is I look at conversion points. Now,

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