He said, I have a 12-month payment plan. That's like a membership, right? Uh, no, payment plans are

not recurring revenue. So let's clarify that in this episode, shall we?

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Okay, this may come out as a bit of a rant because even seasoned business owners are completely

missing the boat on this.

And it's one of those forehead smackers where I'm sitting here saying to myself, what are you

thinking?

Here's the backstory.

So one of our team members was attending a conference.

At the conference, she went and she was talking to different people at the event,

and one of those people just happened to be one of the main stage speakers. And in conversation with

her, you know, she was talking about different things and she mentioned that this

person would be primed for a membership. Of course, my team and I, we're always thinking recurring

revenue and memberships. And when we see an opportunity, we love sharing with everybody

because virtually every single business should have some sort of

recurring revenue in it. And it doesn't matter what type of business you have, whether it's a

product-based business, a service-based business, knowledge-based business, or community-based

business, every type of business should have some type of recurring revenue. Why? Because it is the most stable source of

revenue for any business. Now, here was what was interesting. The speaker that she was speaking to

...