How do you teach so that people get results with what you're teaching them?

In this episode, I'm going to give you my five-part framework for teaching anybody anything.

It is good, it is juicy, and it is me pulling back the curtain.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes look

into the real-world marketing tactics and strategies for getting what you have in front of a lot more

people. Thanks for spending some time with me today. Now let's get started.

I often get asked, Stu, how do you know what to say when you are teaching? Well, I'm going to tell on myself a little bit here because there's actually

a very simple framework. And if you are a listener of the Marketing Your Business Podcast, well,

you're probably going to have a little sneak peek behind the curtain and see how the magic is

done when it comes to producing these episodes. Let me give a little backstory. So a year ago,

I had and was hosting a tribe meetup. This is something that we do for our tribe,

where when I'm traveling and speaking at different events, we'll put the word out to our

clients and customers and members and we'll say, hey, listen, if anybody wants to get together,

let's get together. And we host these meetups. And typically we'll have anywhere between 30, 40, 50,

we've even had over 100 when I hosted one

with the lovely Jennifer Allwood.

And at this particular meetup,

we had a woman there, her name was Ginger.

And Ginger had identified that she needed to begin growing her audience.

And she raised her hand at the end and she said,

how? Like, where do I even begin with all of this? And I said to her, I said, well, what do you think

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